Audio articles are usually pretty short. 

Sometimes, that’s exactly what the user wants. 

But often, listeners want to keep going. They’re multitasking—driving to work, doing chores, or working out, for example—and they want audio that stays with them.

By designing for these listening needs, you can seriously increase engagement.

Here are fiv...

Immersion reading (or immersive reading) is the act of following along with text while listening to audio narration. In other words, synchronized reading and listening.

(You can try it out for yourself by playing this article.)

Google Trends shows interest in immersion reading has surged in recent months:

Interest peaked in February 2026 when Audible launche...