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Website title: Beverage Industry | Trends, Formulations, Technology & Products

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C4 Energy unveils summer lineup

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.


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Saratoga Spring Water introduces sparkling line

Saratoga Spring Water, a brand of Primo Brands, announced the launch of Saratoga Collection, a new line of flavored sparkling waters.


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Evan Williams Bourbon releases licensed America250 bottles

Evan Williams Kentucky Straight Bourbon Whiskey announced a new series of officially licensed America250 commemorative products in celebration of the United States’ 250th anniversary.


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Sprite + Tea

Sprite announced the return of Sprite + Tea as an annual summer limited-time offering, establishing a new seasonal ritual for the brand.


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Athletic Brewing releases Run Wild red, white and blue packaging

Athletic Brewing Co. is kicking off summer 2026 with the debut of a new national commercial and the release of limited-edition patriotic packaging.


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