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Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”

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The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to s...

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Functional beverage mix Nello is making its first leap into liquid with a line of clean energy drinks, launching exclusively in Target.

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This week's new product gallery finds music icons Pharrell and Pusha T back on the 'grind,' FINNSUL finds inspiration on TikTok for its latest collaboration, plus new releases from La Colombe, Huxley, Halfday and more.

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Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.

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