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LONDON — Advertisers have faced the perennial issue of balancing identity-focused ad targeting with the need to respect these same consumers’ demand for privacy. The promises of agentic AI seem to grow on a daily basis, but the still-emerging tech just may be the one to solve this targeting dilemma for marketers and media buyers.
“The pr...
As connected television matures, contextual targeting is set to become more intelligent, more dynamic and far more creative, according to Jess Brown of WPP Media, speaking with Beet.TV contributor href="https://www.linkedin.com/in/davidkaplan3/" target="_blank" rel=...
RANCHO PALOS VERDES, CALIF. – As artificial intelligence reshapes nearly every corner of modern media, Spark Foundry president Steve Birnbaum says its most transformative effect can be summed up in a single word: streamlining. From how agencies use data to how brands connect ...
Publishers facing traffic declines from artificial intelligence-powered search summaries might have one engaging tool to fight back.
“Video can’t that easily be replaced by an AI summary. Even if you do video to text and you can summarize it, it doesn’t replace the experience of watching a video,” href="https://www.linkedin.com...
LONDON – The exploding retail media advertising sector may have hit a roadblock on its path to maturity, with a persistent lack of common measurement rules hindering its potential for scaled investment.
To overcome this, the industry must move toward a future where standardized measurement is the default setting, not the exception.
This is the view of Jason Wesc...
