The convergence of sports, streaming and shopping is creating new opportunities for brands seeking to connect with new, active, diverse audiences.

With figures like Caitlin Clark, Simone Biles and Livvy Dunne driving interest and attendance, wome...

For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that’s due to the vast differences between it and more traditional media. But as Samantha Lim, SVP, PMCI Gaming Strateg...

The “black box” that has long shrouded connected TV advertising is finally cracking open, according to one of the industry’s technology providers.

As advertisers increasingly seek clarity on where their ads appear and the quality of content they’...

SAN JUAN, PR – Who said a television had to have just one screen?

While the “second screen” craze of the noughties revolved around the smartphone, Telly is aiming to popularize a TV with an ad-supported second screen right underneat...

Once seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that’s reshaping how brands think about engagement. The gaming audience is not only massive but also increa...