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As agentic commerce promises to further ease the friction that still hinders online shopping, earning consumers’ trust is the foundational factor that will determine greater adoption.

Still, consumers’ embrace of agentic commerce may actually be moving faster than most marketers realize. A recent Mastercard survey found that 33% of consumers would already trust an AI a...

When more than half of all media is purchased and optimized by algorithms, brands risk blending into what one agency leader calls a “sea of sameness” – the same signals, the same optimization targets, the same look.

That convergence is forcing marketers to rethink the relationship between performance media and creative strategy. If the algorithm is doing the buying, th...

AMENIA, NY – The display advertising ecosystem is massive, mature, and moves a lot of money. It also has a problem: most of what fills it doesn’t move.

That gap between display’s scale and video’s impact is where one ad-tech company sees its opening. Its pitch: deliver HD-quality video that loads instantly within standard display placements, then measure it on attentio...

CANNES, France — The gap between product discovery and purchase represents billions in lost sales for consumer brands. Creators spark interest, but interest fades fast without reinforcement.

That problems is the focus of a new collaboration between Kroger Precision Marketing and TikTok, which aims to bridge the chasm between scrolling and shopping by pairing creator co...

CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands willing to move before the format becomes crowded.

“Live shopping on Amazon is a very interesting creative advertising format. It is so...