Become a Stronger Storyteller-Playing Favorites: The Newsletter of Jay Acunzo - Jay Acunzo

Last time, I wrote about a big marketing lesson from a little pita shop in a small town in Denmark. Then we landed on a hard but necessary idea: Don’t be the best. Be their favorite. ​If you missed it, that’s all here.​

Today, we ha...

As I mentioned in my last essay, I spent last week in Odense, Denmark, where I gave the opening keynote to a conference of marketers and business owners, the Content Summit.I had a wonderful time exploring this quaint city, known for (appropriately for our event) storytelling! It's the birthplace of Hans Christian Andersen, who wrote stories like The Little Mermaid, The P...

This week, I was honored to be the opening keynote speaker at a new event in Odense (where Hans Christian Andersen was born!) called the ​Content Summit​, from the amazing Mette Will, who also runs the country's top even...

Well, we're here again.

People are back to running around the internet claiming, "[Tactic] is dead!" As if they ever stopped.

Lately in my feed, that's been group programs: courses, cohorts, communities. Group learning is dead! Every coach, consultant, creator, and consultant/creator-coach I meet seems to be giving this type of program the ol' heave-ho out the doo...