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Become a Stronger Storyteller-Playing Favorites: The Newsletter of Jay Acunzo - Jay Acunzo: Jay Acunzo | Speaking & Storytelling Consultant
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In 2017, I became the youngest speaker and the least famous person (it wasn't at all close on that bit) to open one of the world's biggest, best-known events for marketers, Content Marketing World. On Day 1, I delivered the morning keynote to 4,000 people.
For years, I'd watched as actual celebrities and business leaders with mainstream fame graced th...
At a recent lunch among entrepreneur friends, I realized the way I approach content marketing is insufficient for today's world (noise! AI! algorithms!) and my current business (evolved from mainly selling keynotes to mainly selling services and trainings for clients and cohorts).
If you also sell your expertise, it might be time to make the s...
Here's an approach to messaging I hear from lots of people in the business of selling their expertise:
“It's X-made-simple”“We're your one-stop-shop”“We offer Premium Y”“We empower your Z at scale”
These are well-intentioned enough. We want to make X simple. We want to offer our audience a single source of many solutions. We believe in q...
My first foray into the field of content marketing was at a tiny startup in Boston. We'd raised a Series A round of VC and brought in way too many sales people to accelerate growth. That's why I was there in the first place. They'd hired me away from the sales team at Google.
I didn't...
