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What Should The New Unilever Acquire Next?
Like many in the Ozempic era, Unilever is parting with food to focus on beauty. The consumer goods conglomerate’s roughly $65 billion transaction exiting its approximately $14 billion food business to McCormick & Company unwinds the marriage of the two industries that birthed it in 1930 with the merger of Margarine

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Fundamental Brands To Acquire $31M Fragrance License Holder For Ellen Tracy, Mustang And More
Fundamental Brands is acquiring Great American Beauty, the fragrance license holder for brands including Ellen Tracy, IZOD, Ford Mustang and Caribbean Joe in a deal adding approximately $31 million in sales to its portfolio.

Together with Great American Beauty’s licensing subsidiary Palm...


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What Happens When Brand DNA Erodes
In beauty, brand DNA is simultaneously the most valuable and most fragile asset, yet history proves it can erode easily.

After buying the trademarks for Juice Beauty in 2005, I built the brand from scratch, obsessively protecting its DNA and growing its sales for 19 years, the only exception to the growth was during

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What’s Next For May Lindstrom Skin: Fragrance And Retail Growth After Investment
After a four-year hiatus to focus on direct-to-consumer distribution, May Lindstrom Skin resumed retail two years ago and is now building on that momentum with a broader store presence and its first move into fragrance.

Backed by a $3 million angel investmen...


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The Anti-Rhode Road To Building A Clean Beauty Brand That Lasts
For all the handwringing over the death of “clean beauty,” a number of brands early to the category are still plugging away more than a decade after it became part of the beauty industry lexicon, most having to answer only to themselves thanks to keeping production in-house, taking little to no

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