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In 2026, investors are no longer asking, “What is wellness?” They’re asking, “What isn’t wellness?” With estimates valuing the global wellness market at between $2 trillion and $6 trillion, panelists at Beauty Independent’s Dealmaker Summit last week in New York City argued the category is rapidly expanding into new corners of consumer goods.

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In the era of artificial intelligence, human intelligence and interaction may become beauty retail’s greatest competitive advantage.

“As we get more digital and get more isolated, how do we make sure that we’re keeping a human connection there?” said Mia Young, SVP of merchandising at Ulta Beauty, during a panel discussion at Beauty Independent’s

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Clear Health is launching a topical skincare regimen featuring isotretinoin, the active ingredient in Accutane, as it seeks to address concerns about oral treatment, reach more patients and differentiate itself in a crowded telehealth sector.

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In an industry rife with celebrity-fronted brands and venture capital-fueled blitz scaling, clean scalp and strand care brand Bur Bur is proving that product performance and a slow and steady strategy might be the most disruptive model of all.

As consumers prioritize...


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After more than two decades building its business through salons, Unite Hair is leaning into specialty retail as the distribution model that underpinned its success continues to evolve.

The professional haircare brand has debuted on Sephora’s website and will enter 300 stores in August, less than a year after expanding to all Ulta Beauty

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