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The Problem: Your company account is active, but the people who do the work are invisible where buyers actually decide. When a buyer researches the person calling them and finds a thin or empty profile, that alone can cost the meeting. LinkedIn’s research shows half of buyers avoid sellers with incomplete profiles.
The Shift:
The Problem: The B2B buying decision is no longer one person’s to make. The average committee now runs to 13 or more stakeholders, each researching independently, and around 71% of them are Millennials or Gen Z. Most sales processes were built for a smaller, older, more uniform room that no longer exists.
The Shift: From ...
The Problem: Three in four ANZ B2B organisations are failing the shortlist test. Not because their product is inferior – because their digital footprint is noise, not signal. Buyers are forming views and eliminating vendors before a single conversation takes place.
The Shift: Gartner, Forrester and 6sense confirm that 80%...