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Barrett Consulting

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Why Your Sales Playbook Needs a 2026 Upgrade

In 30 seconds

The Problem: Most sales playbooks were built for a world that no longer exists. They’re linear, assume predictable buyer paths and universal cold calling success, and were designed befo...


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What the Hell Happened to B2B Selling in 2025?

In 30 seconds

The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist vendors before contacting sales. Buying committees exploded to 10+ influencers across 6 to 11 months. Most sales teams are experimenting with AI in isolation w...


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When AI Hallucinations Derail Your Sales Efforts

In 30 seconds Key Takeaways:

The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most statistically probable response, not the factually correct one, they have no mathematical term for truth. This guarantees “hallucinations”: plausibl...


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Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why

In 30 seconds Key Takeaways:

The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of decision-makers under 40 favour email and text for initial contact, with cold-call responses plummeting to 2-5 per cent. They are not avoiding conversation; they are controlling when it happens.


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Join Our Webinar: Beyond the Hype – Mastering AI for Real-World Business Success

Join Our Webinar: Register Here

As Barrett Consulting celebrates 30 years of pioneering change and helping people engage, communicate, collaborate, and sell better, AI represents the biggest transformation we’ve seen yet. We want...


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