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La Prairie Australia held its invitation-only weekend experience ‘The Platinum Retreat’  at Capella Sydney, from Friday 24 to Sunday 26 July 2026. It was a two-night immersive experience for the brand’s most loyal customers, and marked La Prairie’s most ambitious client experience to date in the Australian market. Set at the Capella Sydney guests were [&#...

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Philippa Moig, chief executive of UnLtd and MOOD is the next guest writer in the latest instalment of the IMAA’s Female Leaders of Tomorrow program, following on from last year’s series. Fry, delves into the importance mentorship, creating opportunities and building confidence champion female voices as the industry evolves.  1. How did you get involved […]

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Say what you want about real estate agents, it's clear that they love a bit of experiential marketing.

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There's one thing AI can't beat journos at, however: racking the cue at midday and nipping off down the pub.

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