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Your content can rank on the first page of Google and still never be cited or mentioned by LLMs.
This makes sense once you understand query fan-out, a background process AI systems use to build answers.
When someone asks ChatGPT or Perplexity a question, it doesn’t default to the best-ranking page.
Instead, it runs related searches behind the scenes, pull...
You can be a strong brand, publish high-quality content, and still not have topical authority.
Just look at Great Jones, a kitchenware company.
Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Times, Bon Appétit, and The Kitchn.
But search “best Dutch ovens” on Google or a...