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Most cybersecurity content sounds completely identical—a sea of corporate buzzwords, generic claims, and AI-generated text that ignores real buyer pain points.
In this episode of Back on T-R-A-C-K, I sit down with Lea Rabinowitz, Vice President of Marketing Services at AimPoint Group and Founder of &content marketing, t...
In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Caitlin Zigthor, CEO of Zigthor Marketing, for an insightful dive into what happens when a marketing generalist gets "under the hood" of a client's business. From untangling broken email flows and fragmented CRMs to aligning front-line sales data with marketing messaging, Caitlin breaks down the reality of ...
In this episode of Back on T-R-A-C-K, host Kerry Guard speaks with Bowe Hoy, Chief Revenue Officer (CRO) of EdgeFi (formerly Edge Networks), as part of her ongoing CRO interview series. Hoy discusses his 20-plus years in cybersecurity and outlines EdgeFi's fresh rebrand from a broader IT service provider into a specialized cybersecurity firm focused on the financial ...
In this episode of Back on T-R-A-C-K, host Kerry Guard (CEO of MKG Marketing) sits down with Shannon Curley, Director of Marketing and Growth at Tactical Logistic Solutions, to explore the evolving landscape of modern marketing, AI, and authentic relationship-building. Curley details her approach to using AI as an "entry-level intern" to augment expertise rather than...
In this episode of Back on T-R-A-C-K hosted by Kerry Guard, guest Sar Ruddenklau—a fractional marketing strategist for early-stage startups—discusses how B2B companies can build sustainable brand authority and navigate the shifting landscape of search and AI. Ruddenklau emphasizes that brand is more than logos; it represents the overarching thread of trust and credib...