B2B Marketing Blog | Webbiquity

Guest post by Stefan Kalpachev.

By the time a B2B buyer agrees to a first call, most of the deciding is done. Around 4,000 buyers took part in the 6sense 2025 Buyer Experience Report, and on average they reached out to a vendor about 61% of...

Contributed post.

B2B marketers work hard to get the right message in front of the right accounts. They buy targeted ads, build nurture sequences, sponsor events, and chase placements in trade media.

Contributed post.

Strategic partnerships can give a young company access to customers, expertise, technology, or distribution channels that would take years to build independently. Yet the type of partnership that helps a startup gain traction may become less useful as the business grows.