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The Boardroom Credibility Crunch: Why Marketing Still Struggles to Be Seen as Commercial1 day

CEOs do value marketing. The problem is that many still do not see marketers as commercially credible enough to influence business strategy. That is one of the clearest findings from our latest

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Ghost Revenue: The Hidden Growth Problem Costing B2B Marketing Its Seat at the Table1 week

Marketing creates demand long before a deal reaches the pipeline. It builds awareness, trust, credibility and buying intent—often months or even years before sales gets involved. Yet when revenue finally arrives, credit usually goes to the teams closest to the sale.

Our latest CEO Blind Spot research with

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5 Rebranding Lessons Event Brands Can Take From Cvent’s Refresh3 weeks

A successful B2B rebrand does more than change how a company looks. It sharpens what the brand stands for, reflects where the market is heading, and gives customers a clearer sense of why the business matters now. That is what makes Cvent’s brand refresh worth paying attention to. As Amy Lucia, CMO, Cvent, explains in the

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Uncovered: We Break Down the Best B2B Demand Generation Agencies in the US 20263 weeks

Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B marketing agencies. The report provides a clear view of the agencies setting the pace in one of the most competitiv...

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