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When it comes to brand tracking and brand measurement, the brand funnel framework offers an almost endless selection of potential KPIs. At the same time, new metrics and measurement models continually emerge from the consumer research world and find their way into marketing and insight programs.
The reality in B2B, however, is often very different.
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The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.
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