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Digital transformation for B2B has historically been about adapting to a changing landscape, launching an ecommerce channel, modernizing a storefront, or digitizing parts of the buying journey. And while those steps are important, they only scratch the surface of the possibilities that digital transformation in B2B offers nowadays.
Today, B2B digital transformation...
Brooke Logan did not set out to work in B2B eCommerce. Her degree is in biology. Her early career took her through home improvement retail. She ended up leading B2B product management at Lowe’s mostly because no one else wanted the role.
“I took on the role of product manager for B2B really because no one else wanted to do it,” she told me. “And honestly, I’ve enjo...
If there is one thing I have learned after decades in this ecosystem, it’s this: Digital transformation is not a finish line. It is a progression.
Too often, companies treat transformation like a destination. A future state they will “arrive at” once the system is live, the platform is deployed, or the roadmap is complete. But real transformation does not work that...
“Maturity” is a loaded word.
In B2B ecommerce circles, it tends to make people either defensive (“we’re actually pretty far along”) or defeated (“we haven’t even solved search yet”). Both reactions usually have something in common: they’re treating digital maturit...
In a recent episode of the B2B eCommerce podcast with David Blue, Founder and CEO of Saltbox Management, for a conversation that went far beyond storefronts and shopping carts.
What emerged was a powerful reframing of how manufacturers, distributors, and complex B2B enterprises should think about digital commerce. Not “little c” commerce, the transaction, but “Big ...