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B The Change - Medium

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​Redefining Environmental Leadership: Wawa Gatheru Brings Climate Justice to Champions Retreat 2026

Starting April 21, beneath the iconic Mitchell Park Domes in Milwaukee, attendees at the Champions Retreat 2026 will feel a palpable energy: business leaders committing to purpose, climate changemakers gathering from across the U.S. and Canada, and ...


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Ethical Marketing Under the New B Corp Standards
How Practice Became Infrastructure at a Boutique Marketing Firm

By Sarah S. Yasukochi, Founder & CEO, House Collective

As B Lab evolves its standards to deepen accountability and transparency, responsible marketing now plays a more defined role within the Purpose & Stakeholder Governance (PSG) standards. Under the new standards, companies must establish ...


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From Values to Systems: How Courageous Leadership Turns JEDI Commitments into Everyday Practice
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NYC’s B Corps: Building Systems That Work

Our movement has hit an inflection point. While I think folks would agree the world is changing, I’m not sure they’d share the thinking that it’s been for the better.

Current events — and our never-ending recency bias — obscure something important: the world now generally accepts climate change (whether or not they agree on the why), accepts inequity (so much so, t...


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A New Playbook for Climate Action in NYC: It’s All About Making the Most of Your Strengths

By Rai-mon Nemar Barnes, Founder & CEO, Consciously, Inc.

What can businesses do to combat climate change?

It’s a big question. After all, what can we do in the face of gigantic, global forces — both in nature and in the business world at large?

As it turns out, we can do quite a lot.

It all starts with rethinking assumption...


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