Azur Games

Let’s start with publicly available Sensor Tower data for 2025 compared to 2024 (with changes shown as percentages). At first glance, it may look like casual and midcore are losing ground. But in absolute numbers they still represent around $22 billion and $31 billion respectively, which are very solid figures. Hypercasual and hybrid-casual show stronger growth dynamics on av...

In February 2026, Kingdom Clash released update 3.0.0, which introduced the ability to deploy two heroes on the battlefield instead of one. That immediately drove a 10% revenue increase, but the most valuable outcome was that players were largely happy with the change. They got a massive new gameplay layer and much more room for experimentation (though we still have some work...

The primary goal of Ad Quality is not to increase revenue or reduce ad pressure on players. Its core purpose is simply to maintain a healthy relationship with players and with the advertising we show them. However, if we look deeper, a serious approach to Ad Quality can also bring tangible benefits and influence a project’s metrics. That’s what this article is about. We block...