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Diesel Puppet’s Hidden Objects 2 follows the genre and core mechanics of its conceptual predecessor, Hidden Objects. However, the team made several bold design and content experiments that allowed the sequel to outperform the original across most key metrics. In this article, we’ll explain how and why this was possible.


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Mergic is a game by Diesel Puppet with simple core mechanics and a narrow, highly targeted audience. In recent years, it hasn’t shown strong DAU growth or a large influx of new installs. However, in the fall, the project saw an unexpected surge in in-app purchases. The reason turned out to be surprisingly simple and resource-efficient: we shortened the duration of seasonal ev...


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Below is a look at how we approach ad monetization setup in practice: bid floors, formats, placements, timing — and the trade-offs behind each decision. We currently use bid floors specifically for interstitial ads across all our projects. A bid floor is the minimum price below which an ad simply won’t be shown. If the network can’t meet that price, the player continues playi...


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Hidden Objects is a hyper-casual hidden object game from the studio Diesel Puppet where players must find all quest items in a location within a time limit. The project is now in its seventh year, which, by hyper-casual standards, is close to retirement. A year ago, we released Hidden Objects 2: a game with the same core mechanics, but richer content and additional equipment....


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