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Author: Caroline Student, Sr. Director, Predictive Marketing, automotiveMastermind

This article is Part 2 of our three-part series, The New Email Marketing Playbook for Car Dealers. In Part 1, we explored why


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As if we needed more confirmation, the 50th Automotive News Congress reinforced that the automotive industry is navigating a period of significant change.

Three topics hogged the mic:

Affordability and consumer demand The growing influence of AI Increasing competition from Chinese automakers

Automotive retail software, predictive analytics,...


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