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Title of Author Marketing Experts, Inc.: "Book Promotion | Book Marketing Services | Marketing a Book"
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Fall has a way of making authors feel like they’re running out of time.
Holiday promotions are coming. Black Friday is coming. Gift guides are already being planned. There are year-end sales goals to hit, events to schedule, ads to run, newsletters to send, and social media calendars to fill.
The natural response is to do more.
Bu...
New authors often evaluate every marketing effort with one question:
How many books did this sell?
It’s understandable. Sales are ultimately important, and when you’re investing time or money in book marketing, you want evidence that it’s working.
But using immediate sales as the only measure of success can make b...
Author scams aren’t new, but they’re getting harder to spot.
The obvious pitches promising a Netflix deal, guaranteed bestseller status, or massive publicity still exist. But increasingly, scammers aren’t leading with something outrageous. They’re using information they can easily find about you online to create an opportunity that sounds plaus...
Big numbers ar...
After more than 25 years of marketing books, you start to notice patterns. We’ve worked on thousands of author campaigns across just about every genre you can imagine. Fiction. Nonfiction. Memoir. Business books. Children’s books. First-time authors with no platform and established authors with substantial followings.
And here’s one of the bigg...