Whether you’re using a hybrid publisher, an indie publisher, or figuring out how to self-publish a book on Amazon directly, there are steps to success you can’t ignore.

And while the technicalities of uploading your book to Amazon are crucial, today, we’re going to focus on something equally vital: author marketing.

After all, your future success as an author depends not just on your writing but on your book presence on Amazon. Because no amount of promotion can revive a bad book!

So let’s dive into some smart tips to help you navigate the exciting world of book marketing and set yourself up for a bright future.

Get to Know Other Titles in your Genre

I’m not suggesting that you read everything that’s been published in your genre (though I do recommend being a fan of your genre!) but you should know the “look” of what readers expect in terms of a book cover. Do your homework, this will really pay off in terms of pulling readers in and making sure that any promotion you do is helping you sell books.

Make Sure You’re in the Right Genre

Seriously, this is so big and so overlooked. You can’t guess at your genre, you should know where your book belongs – without question. This is important for a variety of reasons, not the least of which is reaching the right readers, but also – your cover needs to reflect your genre, too.

Build Your Author Brand

Before your book even hits the digital shelves, start building your author brand. Think of it as your online persona. Create an author website or blog, and be active on social media platforms like Facebook and Instagram. Share your writing journey, engage with your audience, and let your personality shine through. An authentic author brand will not only help you connect with readers but also set the stage for your future books.

Leverage Your Amazon Author Page

You can’t access your Author Central Page on Amazon until you have a book on Amazon, so this isn’t one of the first things you’ll be doing – but it most definitely shouldn’t be the last.

Amazon offers an Author Central platform where you can create an author profile and manage your books. This tool is a goldmine for authors. Ensure your author bio is compelling and showcases your expertise. Regularly update your profile picture and keep readers informed about your latest projects. It’s a simple yet powerful way to connect with your audience and keep them engaged.

Utilize Amazon Ads

I get it, Amazon ads seems daunting – but it’s one of the only ads platforms that doesn’t spend your money willy-nilly. In fact, it’s hard to get Amazon to spend through your budget – generally. But if you’re worried about the cost of the ads, set a budget cap that you’re comfortable with. Two of the reasons I find that authors struggle with Amazon ads is the platform itself, and the cost of the ads. Spend some time getting familiar with the platform, you’ll be glad you did.

Run a Smart Pre-Order Campaign

One often overlooked but crucial aspect of Amazon book marketing is setting up a smart pre-order campaign. The majority of authors like to use pre-orders to boost early sales and yes, I get it. But let’s face it, unless you’re a big brand, most readers don’t pre-order books months in advance. Do a short pre-order, I recommend 2-4 weeks at most and run some Amazon ads during that time. The reason is not to sell books (though that’s an added benefit) but to “teach” the Amazon system where your book belongs, meaning the category, sub-genre, etc.

It can take Amazon sometimes months to learn where a book belongs, meanwhile, the book sits in limbo in either the wrong genre, or languishing somewhere at the bottom of the sales rank. A pre-order with the boost of an ad set, can help pave smart pathways to your book and bring more readers to your retail page.

Self-publishing a book on Amazon isn’t just about getting your book out there; it’s about building a lasting author presence. So, roll up your sleeves, infuse your marketing efforts with passion and authenticity, and watch your future as an author take flight. Your readers are waiting, and they can’t wait to discover your incredible stories.

Resources and Free Downloads

Download our free monthly book marketing planner.

Why your Amazon reviews are getting pulled and what to do about it.

Getting your books specialty table and holiday placement in stores. 

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Follow us on Instagram for book marketing tips and some much-needed levity!

The post How to Self-Publish a Book on Amazon with Your Future Success in Mind appeared first on Author Marketing Experts, Inc..

So what’s going on with Amazon categories? Have the changes really impacted us a lot?

Our goal for this episode is to break down all the things *and* we’re also dishing on something new we spotted at Amazon that could impact your book’s visibility.

And in other news… is Threads worth your time? Probably not, yet, but that doesn’t mean there’s not something you should do on the platform ASAP.

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our author podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post Amazon Category Updates and More appeared first on Author Marketing Experts, Inc..

Hosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. But where do you start? In this post I’ll dig into some venue ideas, as well as how to get your own non-bookstore event!

As the holidays approach, this is also a great way for stores to pull in shoppers, too. The value of the collaboration is much higher this time of year as well – use this to your advantage!

If you’re hungry for an event and getting discouraged by the lack of bookstore opportunities in today’s current market, a non-traditional venue may be the perfect place for your next (or first!) author event.

The Right Venue for YOUR Local Author Events

I accentuated YOUR on purpose, because when you’re looking to set up local author events you really need a clear understanding of who your target buyer market is. We have a free worksheet on this listed at the end of these tips. But let’s say that you have a book with no obvious connections, or no stores that tie into your book – what do you do? Well, a lot actually and we’ll go over that shortly.

But any topic or theme of your book may also drive some of this brainstorming, if your book lends itself to a particular type of venue, whether it’s a buzzing coffee shop where budding entrepreneurs hang out or a chic wine bar where women go to catch up with friends, these details matter. If your book has an international aspect to it perhaps a local restaurant that specializes in food from the locales in your book would be willing to collaborate on a special happy hour event.

Creative Places to Hold Your Author Event

First let’s start with this: even national chains can host local author events without having to go through a lengthy corporate approval process. Most local managers at places like Starbucks, Hallmark and others have the ability to do a certain number of yearly local events. Corporations do this as a form of local goodwill. Even Costco has been known to open their doors to a local author – ask the manager and see what he says! You might be surprised.

I’ve done book events at restaurants on slow nights (Dinner with the Author!) or in coffee shops like local coffee hangouts – even craft stores, and especially this time of year when crafting is at a yearly high, craft stores can be a really great venue. Wineries is another good one, along with souvenier shops and gift shops. The only limitations are your imagination. And don’t forget about farmer’s markets and local craft fairs. Most of these venues don’t need a lot of notice either which makes it a really great opportunity if you’re starting this now and wanting to target holiday-centric events and venues.

Selling the Idea to the Venue

This needs to be done strategically because if we’re being honest, a lot of the places you’ll want to approach likely haven’t done a local author event before – but that’s okay! Because at the end of the day, everyone is trying to do more business and keep their customers happy, and if you can contribute to that end, there’s no reason you can’t collaborate.

You’ll need to make sure they are clear on the WIIFM (what’s in it for me): Tell them you’ll be promoting the event to your network and marketing it to local media.

Make sure they know that you’ll bring books. Yes, there is a little more legwork involved for these events, but the payoff is huge. And the best part, you’re not asking a bookstore to carry your book for the event – which many of you know is an entirely different ask and animal and just one more hurdle and less red tape to deal with. Keep in mind, you may have to offer the books on consignment which again, is fine – and most venues would love to work this way.

Selling Your Books at Local Author Events

If you’re not on board with mobile payments most places like PayPal and Venmo make it super easy. But whether or not you do mobile payments will depend a bit on your audience. I find that older audiences like to pay by check or cash, so be ready to make change if you’re hand-selling your books. But the majority of consumers are super familiar with Venmo and that’s a pretty easy way to take payment without the hassle of carrying cash to an event.

You can also look into having custom cards made, which is very cool anyway and lets you sell on the go – even outside of a scheduled event – because you can sell digital copies! You can have a QR code printed right on the card that the consumer can scan with their phone and takes them to the order page on your website – you could also send them to the eBook page on Amazon, too!

Marketing the Event

This is the easy part, believe it or not!

Local media loves local authors and while that’s a good foot in the door — the unique venue will virtually seal the deal.

Market yourself to media well in advance of the event and then again in the couple days leading up to the event. I’d even encourage you to be ready to send some day of emails because you never know when someone may need a last minute spot filled.

Don’t forget event calendars either. Facebook Local, your local paper and local lifestyle publications all typically have event calendars online that can be populated by the public. So be sure to get your event added to these platforms as soon as you have all the details confirmed.

Don’t forget to give the venue some love too, whether it’s tagging them in social or including their website on the calendar event. Once people get there, you can start sharing everything you have to offer, so making the venue appealing is step one.

Also ask the venue if you can create a poster that includes your book cover and the event information and set it up outside, somewhere even more people might see it and convince them to come in and join in the fun.

Ask if you can get a placement on the venue website and in their social too, and perhaps a notification sent to their mailing list if they have one. Unlike bookstores that crank out author events all the time, a unique venue that doesn’t see author events all that much will be much more receptive to promotional ideas.

More Venue Ideas

Once you take your eye off of the bookstore focus, the opportunities for book events are endless.

Consider the following: holiday-centric shopping events, street fairs, gyms, yoga studios, breweries, art stores, and local boutiques.

There are no doubt venues that are super popular and unique to your community as well, so if they make sense for your market, there’s nothing better than two local businesses coming together to offer something fun and different!

Other Benefits of Doing Local Author Events

The benefits of these types of events are pretty significant, especially if speaking and events are part of your long-term marketing and sales tool kit.

Book events held in these exclusive markets will not only take you off the track of competing for space in a bookstore, but because they are unique they will draw much more attention both from the media and readers.

Being unique will not only help you gain more attention, but it will help to keep you out of the rejection funnel that often comes from competing in a high-traffic market like bookstores. Also, events outside of bookstores are a fun way to build an audience and get your feet wet doing events and speaking if that’s totally new to you.

Don’t delay, start looking into holiday-centric opportunities soon – or plot out what you’ll do in the new year! Create a short list of opportunities that might work for you, and contact them to find out more. The rest of it is easy to work out and you have plenty of time to create the swag and get prepared to sell books.

If you need some help brainstorming ideas for unique venues, swag, and crafting the perfect marketing outline to share with the potential venues, contact me for some coaching!

Resources and Free Downloads

Download our free monthly book marketing planner.

Why your Amazon reviews are getting pulled and what to do about it.

7 ways to get more reviews on Amazon.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Follow us on Instagram for book marketing tips and some much-needed levity!

Definitely do a new reader profile brainstorm if you haven’t done one this year. Ours is free to download!

7 of the best local event apps for finding (and creating!) local events near you.

The post Hosting Local Author Events in Non-Traditional Venues appeared first on Author Marketing Experts, Inc..

You’ve seen the special tables in bookstores that draw your immediate attention, right? They’re either for local authors, special promotions, holidays, observances, the list goes on but there’s no denying they do the job well.

Our goal for this episode of our author podcast is to walk you through best practices for getting your book prominent placement in bookstores throughout the year!

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our author podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post Getting Your Books Specialty and Holiday Table Placement appeared first on Author Marketing Experts, Inc..

Getting reviews has always been one of the best book marketing strategies for authors.

Because book reviews matter! Most importantly they factor into whether shoppers click buy, but they also matter to the Amazon machine, each review improves your relevancy score, especially as your book ages, because later reviews prove your book is still relevant to your market.

So as an author, I know first-hand how book reviews can make or break the success of a book.

And let me be clear, these reviews don’t all have to be 5-star, in fact most readers don’t trust books (or products) with only 5-star reviews. What matters more is having thoughtful reviews. For example, a 3-star review that highlights a lot of things they liked, along with a couple of things that didn’t work for them personally, will work in your favor, while a 5-star review that simply says, “loved it I hope this author writes more” comes across as disingenuous and won’t fool real genre or topic fans.

Now let’s explore seven of the best book marketing strategies to help you garner valuable book reviews on Amazon.

Create an Advanced Reader Group or Launch Team

One of the best book marketing strategies is having a launch team, or reader group – also called ARC team (ARC = Advanced Reader Copy). So start by assembling a group of enthusiastic readers who are eager to engage with your work before its official launch. This is not a group of close friends or family but actual readers who want to be involved in your process – and believe me when I say, lots of them do!

Building this list may take time, but it’s worth it. You can do this on social media – inviting your followers to participate, or via your existing newsletter list – or at author events you’re doing.

The idea is to provide them with early access to your book in exchange for an honest review. This not only helps in getting reviews right after your book’s release but also generates buzz and anticipation among your audience.

Strategically Place a Call-to-Action at the End of Your Book

Several years ago Goodreads did a study and found that the #1 thing readers want at the end of a book is a way to engage with the author. Sadly, most books don’t maximize on this by offering readers a way to do just that.

I suggest that you capitalize on this moment by including a letter to readers, which is essentially a well-crafted call-to-action that encourages a reader to contact you and asks for a review on Amazon. Make sure to express your gratitude for their time and support and provide them with a direct link to your book’s Amazon page for convenience.

Leverage Your Newsletter Subscribers

Your newsletter subscribers are some of your most dedicated fans so don’t hesitate to ask for a review. Just be sure to include a clear link to your book’s Amazon page to make it easy for them.

You can also run a special promotion for reviews, we’ve done that for my book releases and for our podcast. Essentially you offer an incentive if readers forward you the email confirmation they get from Amazon for posting a review. Keep in mind you shouldn’t be asking for a 5-star review, or even a “positive” review – but just an honest, thoughtful review.

The best marketing strategies often rotate in special promotions or incentives and your newsletter fans are a great audience for this type of marketing!

Engage with Book Review Bloggers and Influencers

Pitching bloggers and influencers is always a great way to build your reviews and introduce your book to new readers.

This first starts by Identifying book bloggers and/or industry influencers in your genre. Reach out to them with a personalized pitch and offer a free copy of your book in exchange for an honest review. These types of reviews can carry significant weight and if they don’t post the review directly to Amazon and instead post it on their website or their social media, you can always add it via the editorial reviews section on Author Central.

Participate in Goodreads Giveaways and Groups

I love doing Goodreads giveaways for the added momentum it creates both in that community, and off it. Each time you do a giveaway on Goodreads, anyone entered automatically gets the book added to their shelf.

And while it’s tempting to do an eBook giveaway so you aren’t mailing books, consider this: Each time you mail a book you can include any branded swag you have, and a thoughtful note, congratulating them on the win and letting them know how much you look forward to seeing their review! I’ve always felt the best book marketing strategies are those that allow you to create a more personal connection with your buyer market.

Run Amazon-Specific Promotions

I love the idea of running discounted book promotions, but these often get lots in the clutter of all the other things you might be doing to promote your book. Consider doing these intentionally, so not just a throw-away kind of thing – but rather timed and thoughtful.

Do limited-time discount promotions around a specific date that ties into your message or theme, or during book launch week.

But before you do this, make sure you have that letter in the back of your book because that will help to drive readers from the last page to your inbox, and hopefully, will also show up as reviews on Amazon.

Do a Launch Promo

Whenever I launch a new book, I always do a special promotion. For anyone who has bought my book during launch week, they get a free prize if they send me their receipt. The idea here is that it’s a feel-good way to boost your sales during launch week, but it’s also a great way to add to your email list and then invite them to review the book on Amazon.

Keep in mind that you can’t pay to play, as I mentioned previously, so you can’t give them a monetary reward in exchange for their review. The idea here is that the launch promotion is entirely separate from the review ask. It’s to build your mailing lists.

In the long list of book marketing strategies you’re plowing through, getting more Amazon reviews should be at the top of your list.

But be mindful of the fact that gone are the days when you could hire a legitimate review service to populate your page with hundreds of reviews – Amazon shut that down a while back.

Yes, reviews take time, but a lot of the best book marketing strategies do, you have to be consistent. And if you build them the right way, and build your readership, newsletter, and launch team at the same time, it’s definitely a recipe for success.

Resources and Free Downloads

Download our free monthly book marketing planner.

Why your Amazon reviews are getting pulled and what to do about it.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Follow us on Instagram for book marketing tips and some much-needed levity!

The post 7 Best Book Marketing Strategies to Secure Reviews on Amazon appeared first on Author Marketing Experts, Inc..

There’s so much more marketing to be done offline than many authors realize.

Physical stores provide authors with a prime platform to showcase their work to a broader audience. Being on the shelves of a reputable store can significantly increase a book’s visibility among potential readers who might not have come across it otherwise.

A physical presence in stores can also lead to more word-of-mouth marketing. When people browse and find a book they enjoy, they are more likely to recommend it to friends and family, leading to organic promotion.

And once your book is in stores you increase your chances of being able to set up events and signings!

Our goal for this episode is to explore some potential sales opportunities you may not have considered without pitching your book to stores. We’ll discuss specialty shops, special placement, and unique stores that could be a perfect match for your genre or topic. Get ready to take notes!

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

The post Pitching Your Book to Specialty Stores and Gift Shops appeared first on Author Marketing Experts, Inc..

If you’ve been reading my blog for a while you know that I write a lot about Amazon – the beta testing we catch, the changes once they’re made, all the things. But one Amazon topic that comes up again and again, that continues to perplex authors, is why their Amazon reviews get deleted.

I first wrote about this a few years ago, but sadly, the problem isn’t going away. In fact, it only seems to be getting worse. What I’ll uncover in this piece is not a big-scope solution, because there isn’t one (and I’ll explain why), but rather a concise list of do’s and don’ts when it comes to getting more Amazon reviews, and keeping the ones you already have.

Understanding Amazon’s Vetting System for Reviews

Amazon pulling reviews seems super personal. Like, they’re just going through and picking off your favorite book reviews and deleting them. And to add insult to injury, why isn’t Amazon pulling reviews that are negative and petty one-star reviews?

While this seems personal, it’s not. But that still doesn’t mean that this is correct, in terms of how and what book reviews they pull. Amazon uses a robotic system, based on several algorithms that they don’t share publicly.

It’s Not Just You and Other Books

Disappearing reviews isn’t just a book problem: it’s everywhere.

And as the algorithm keeps changing, Amazon reviews may disappear and then reappear onto your page. The problem is, as Amazon tries to find a happy middle ground for vetting book reviews (and product reviews, too), these issues of disappearing reviews (as well as other technical glitches) are going to keep popping up.

Late in 2022, an author we were working with discovered that overnight 20 Amazon reviews went missing, but within two days they were all repopulated onto his book page. This is Amazon’s (sometimes) glitchy algorithm at work. And it’s a problem for product vendors, service vendors — so if this has ever happened to you, I’ll also address what you can do to protect yourself!

Amazon’s Terms of Service

A lot of authors know, in general, what the Amazon’s terms of service are as it relates to reviews – but even then they can be confusing.

First, let’s look at what you cannot do:

• Swapping reviews with other authors
• Pay or otherwise incentivize someone to review your book
• Offer a freebie if they post a review – this can be a free gift or some other incentive

You can gift a book in exchange for a review – which happens with bloggers, influencers and Amazon reviewers all the time. But you can’t give them a gift card and ask them to purchase the book themselves, because Amazon spots this as a possible “pay for play” scenario.

One Surprising Reason Your Reviews Were Flagged

First off let’s take a look at something that may have a bearing on whether your book reviews are getting pulled.

Here it is: the URL you’re sharing with bloggers, readers, and potential reviewers.

Why does that matter? Because there’s coding in URLs that could be flagging Amazon that it’s from your account. And yes, I know this sounds crazy, but remember: this is a robotic algorithm that’s trying to find similarities in unethical reviews and one of them might be the URL. Let me explain.

When you share a URL for your book on Amazon, you probably grabbed this long link off of Amazon:

https://www.amazon.com/How-Revise-Re-Release-Your-Book-ebook/dp/B07C6V6NRF/ref=sr_1_6?ie=UTF8&qid=1525198575&sr=8-6&keywords=penny+sansevieri

This link has a lot of numbers in it, including a QID number and other coding, including the keywords you used to search. In this case, I pulled up my books using my name, and it shows up in this URL. Now, keep in mind that this URL also originated from my account on Amazon, so it’s possible that some of this coding identifies my account, too.

Why is this a problem? Well, it’s a problem in that if that URL travels, from one person to the next, the fact that it originated from your account, could become a flag that any Amazon reviews related to it are potentially compromised. Am I being too suspicious of Amazon’s review practices? Or maybe you think this is a bit overkill? Well, we know that Amazon looks at social media connections, which already seems pretty invasive to me.

And while there’s no official confirmation that Amazon is doing this, it would make sense. And the fix, fortunately, is pretty simple. You need to clean up the code.

So this:

https://www.amazon.com/Book-Bestseller-Promotion-Branding-Longterm-ebook/dp/B09HQ3LFNY/ref=sr_1_2?crid=1RFE3CSH3RZHF&keywords=sansevieri&qid=1692821521&s=books&sprefix=sansevieri%2Cstripbooks%2C420&sr=1-2

Becomes this:

https://www.amazon.com/Book-Bestseller-Promotion-Branding-Longterm-ebook/dp/B09HQ3LFNY/

But if you really want to take this a step further, just go “incognito” or “private” on any browser and find the link that way. Then there’s no chance that you’re logged into your Amazon account, but you’ll still have to clean the coding as I mentioned above.

And while you’re in the zone to share your book, you should also work on highlighting the stellar reviews you already have, make the most of what you’ve got! I wrote on piece on this that has five simple recommendations you can’t afford to miss.

If you want to geek out further, check this out:

The QID number, (see orange arrow below) – is the number of seconds since January 1, 1970 – so every single search on Amazon is time stamped. Don’t believe me? Then do a search on your book, wait ten seconds and do it again. You’ll see the QID increase incrementally, by 10 seconds.

At the end of that, string, or almost to the end, you’ll see: sr= and that’s where the book was found on the page, so the sixth book down. That’s highlighted below.

This isn’t breaking news, and you’ve maybe seen this all before. But since we’re discussing URLs, I thought it was important to mention that these aren’t simple URLs, there’s coding and tracking in each of these, so be careful.

Sharing Amazon Pages Using Bitly Links

A lot of authors create custom URLs using Bitly links, and while I love the Bitly platform in general, it’s been inundated with spammers, so the links are less credible than they were. And this isn’t an Amazon reviews issue per se, but these links often get flagged as spam, and readers/buyers may never see them, so just be cautious there.

Reviewers Get Flagged Too

Sometimes it’s not you, it’s them. But in all seriousness, there are a number of reasons Amazon will flag an individual’s account, and it can be warranted, but also the result of the algorithm. For example, someone on my team has a hard time getting her book reviews to go live because she lives on Amazon so much for work. The fact that her IP address visits dozens of book pages a week, and trolls the site to do keyword research, tells the system she may be “too close for comfort” and it’s easier for the system to just reject her reviews versus having a real human assess whether or not there’s any real violation of their terms of service.

I also mention this because it can be a common problem with review services, especially inexpensive ones. The individuals’ accounts that participate in paid review programs are prime for getting flagged so if you’re paying for reader reviews then seeing reviews disappear, this could also be why, and you can’t fight it with Amazon.

The Quality of Reviews Matters

Amazon announced that in addition to using AI to analyze reviews to create helful consumer “summaries” it’s also cracking down on the quality of reviews. Gone are the days of just being able to give a book a star rating without actually writing out a review. Amazon has also said the length and depth of the review will matter as well.

In some ways this is a real win for authors. With the above changes, someone can’t totally trash your average by posting a 1 star review that includes one or two vague, unhelpful sentences. Amazon won’t be putting a lot of weight into garbage reviews like that so it won’t negatively affect the first impression shoppers get when they land on your book page and see your ratings/review numbers. Silver linings!

How Editorial Reviews Can Help

Authors often forget to use the Editorial Reviews section in their Author Central account, but you can add an infinate number of reviews there and even re-add reviews that may have gotten pulled (see a hack for this below). But beyond adding pulled reviews, you can add any kind of endorsements, reviews from places like Kirkus, Publisher’s Weekly and other sources that maybe didn’t get posted as a regular review to your Amazon retail page.

One Clever Way to Get More Reviews

I promote my book launch by offering a freebie. I let readers know that if they forward me the purchase receipt from Amazon, they get a gift. Not only does it help incentize a purchase, it also helps me build my mailing list. And, yes, I will remind them to post a review later!

The freebie can be anything, but should ideally be tied to your book topic and your author brand. So in my case I gift author-centric swag like an “Ask me About My Book” tote bag or decal. It’s a fabulous way to build early sales and your mailing list!

How to Protect Yourself and Your Book Reviews

Now let’s dig into some ways you can protect yourself if reviews get pulled.

First off, dig into your Amazon Author Central account. All of your Amazon reviews are listed there, so it’s easy to track them. Screenshot or save them in whatever way works for you. Because if you keep them somewhere, you know what’s being pulled.

When to Contact Amazon

Should you ever reach out to Amazon if your reviews are being pulled? The short answer is: yes. The long answer is only if you can do so calmly and productively. Because Amazon will help you if they can. In the case of the author I mentioned earlier who had a bunch of book reviews pulled, they did explain to him that there was a glitch, and sure enough, his Amazon reviews reappeared.

If you have a list of Amazon reviews that have been pulled, and you’re keeping track as I mentioned, then getting in touch with Amazon can be pretty easy.  Because now you can ask about specific book reviews, rather than saying: “Two of my Amazon reviews got pulled” and you aren’t sure which ones.

A Workaround in Case Your Reviews Get Deleted

If your book page is suffering from Amazon reviews being deleted, take heart because there is a solution and it’s via your Author Central account, because you can add book reviews for reviewers who maybe didn’t post it as a reader (or, as I mentioned above, some bigger publications that won’t post book reviews on Amazon) or if a review got pulled. You can simply add this to the “Book Details” section. It’s that easy.

And here’s another must-have list of tips for optimizing Author Central to ensure you’re not missing out on any sales opportunities as part of your Amazon retail presence.

Understanding Amazon’s review policies, and this ever-changing mechanism they have for ferreting through book reviews can take time, but it’s well worth the effort if it means making sure your Amazon book page is a solid foundation for your platform and future potential sales.

Resources and Free Downloads

Download our free monthly book marketing planner.

How to use AI for content creation and platform building.

How to build an author platform that attracts readers.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Follow us on Instagram for book marketing tips and some much-needed levity!

The post Amazon Reviews Deleted: Why Reviews Get Pulled (Plus How to Fix It) appeared first on Author Marketing Experts, Inc..

This is a revival from the archives because it’s really THAT important!

How’s your bio on Amazon? When was the last time you checked it and gave it an update?

An author bio is a concise and compelling summary of an author’s background, expertise, and accomplishments.

It not only conveys your qualifications and achievements but also creates a personal connection with your audience. With a well-crafted bio, you can build trust, establish credibility, and stand out in the competitive world of publishing by dramatically influencing shoppers and even thought leaders and media.

Your Amazon author bio becomes even more critical if you’re not on social media, and especially if you don’t have your author website set up properly and optimized yet.

Penny and Amy break down the often ignored author bio, with tips for how to use it to improve your sales conversions!

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to reward followers!

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post How Your Amazon Author Bio Can Help You Sell Books appeared first on Author Marketing Experts, Inc..

If you’ve self-published a book, you may be wondering how to effectively market it and reach your target reader audience. Because what was the point in writing it if no one will ever know it exists?

Believe it or not, there are two ways authors usually get this wrong. The first is simply doing nothing, or very little. So this piece is definitely for you. The second is trying to do “all the things” and ending up so distracted you miss out on nailing the basics. And well, this piece is for you too.

Let’s explore various strategies and techniques that can help you successfully promote your self-published book and increase its visibility – from the ground up.

Define your target audience and create a marketing plan.

Before you start marketing your self-published book, it’s important to define your target audience.

Who are the readers that would be most interested in your book?

Once you have a clear understanding of your target audience, you can create a marketing plan that is designed to reach and engage them. This plan should include strategies for online and offline promotion, such as social media marketing, book signings, and collaborations with influencers or book clubs.

By defining your target audience and creating a comprehensive marketing plan, you can effectively promote your self-published book and increase its chances of success because you won’t only be focused on the release, you’ll be ensuring you have marketing activities planned for the first 6 months and beyond.

Build an author platform and establish your online presence.

Building an author platform and establishing your online presence is crucial for marketing your self-published book.

Start by creating a professional author website where readers can learn more about you and your work. What you put out online (or what you don’t) is similar to the impression shoppers would get if you had a brick-and-mortar retail store. Too little, they’ll be bored and won’t come up. Too much, they’ll be overwhelmed and still won’t come back.

Your website should include a compelling author bio, book synopsis, and links to purchase your book. And consider starting a blog where you can share insights, writing tips, and updates about your book. This will not only attract readers but also establish you as an authority in your genre.

Finally, make sure to create social media profiles on platforms like Facebook, Twitter, and Instagram, depending on where your target market is hanging out online.

Use these platforms to engage with your target readers, share updates about your book, and build a community of loyal readers. By building an author platform and establishing your online presence, you can effectively reach and connect with your target audience.

Utilize social media to connect with readers and promote your book.

Use these platforms to share updates about your book, engage with your target audience, and build a community of loyal readers. Post engaging content related to your book, such as quotes, behind-the-scenes insights, or tips.

Interact with your followers by responding to comments, hosting giveaways, and participating in book-related discussions. Collaborate with other authors or influencers in your genre to expand your reach and gain exposure.

By utilizing social media effectively, you can create buzz around your book and attract more readers. Just be sure you’re only focused on the platforms that align with your biggest target audience, so if that’s 30-and 40-something moms who love domestic suspense – you’re probably better off being on Instagram than Twitter. Be strategic.

Leverage book reviews and endorsements to build credibility.

Positive reviews and endorsements from reputable sources can greatly influence potential readers and increase their trust in your book.

Reach out to book bloggers, book review websites, and influential readers in your genre and offer them a free copy of your book in exchange for an honest review. Encourage your readers to leave reviews on popular platforms like Amazon and Goodreads. These reviews will not only help build credibility but also improve your book’s visibility in search results.

Additionally, seek endorsements from well-known authors or industry experts in your genre. Their endorsement can lend credibility and attract more readers to your book. Display these reviews and endorsements prominently on your book’s website, social media profiles, and promotional materials.

By leveraging book reviews and endorsements, you can establish yourself as a reputable author and attract a larger audience for your self-published book.

Implement effective book launch strategies and promotional campaigns.

A successful book launch is crucial for gaining momentum and generating buzz for your self-published book.

Start by creating a comprehensive marketing plan that outlines your goals, target audience, and promotional strategies.

Utilize social media platforms to create buzz and engage with your audience. Consider hosting a virtual book launch event or partnering with local bookstores for in-person signings. Leverage email marketing to reach out to your existing network and offer exclusive discounts or bonuses for early supporters. Collaborate with influencers or bloggers in your genre to reach a wider audience. Utilize all of Amazon’s optimization features, including ads, to target specific demographics and increase visibility in searches.

And don’t forget to track your marketing efforts and adjust your strategies based on the results! Yes, there are a lot of marketing options out there, but the key to real success is not only executing them correctly but assessing what combinations of strategies are going to work best for you and the brand you’re trying to create.

By implementing effective book launch strategies and promotional campaigns, you can maximize the exposure of your self-published book and attract a larger audience as effectively (if not more effectively) than your traditionally published competitors!

Resources and Free Downloads

8 Things book marketing firms wish authors understood.

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed!

Definitely follow us on Instagram.

Understand more about what makes an exceptional Amazon retail page.

The post Step-by-Step: How to Successfully Market a Self-Published Book appeared first on Author Marketing Experts, Inc..

If you’ve been hearing a lot about AI and sites like ChatGPT for content creation you’re going to want to dig into this episode right away!

AI can help authors generate ideas, improve sentence structure, and enhance overall writing quality. These tools can be used to draft articles, blog posts, or even creative writing pieces by suggesting relevant content or completing sentences.

It can also analyze trends and audience interests to recommend popular topics or niche subjects for authors to write about. Authors can use AI tools to explore new ideas and identify content gaps to target specific audiences effectively.

It’s essential for authors to remember that while AI can be a powerful tool for content creation, it should be used as an aid and not a complete replacement for human creativity and expertise. Authors should still maintain their unique voice and style while incorporating AI-driven insights and suggestions into their work.

Our goal for this episode is to discuss creative ways to use ChatGPT to improve your book description, elevator pitch, blog content creation, and marketing materials. We’ll also discuss how to use AI to boost your marketing and give you a leg up over the competition!

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post How to Use AI to Boost Your Book Marketing and Content Creation appeared first on Author Marketing Experts, Inc..

If you’re an author looking to attract readers and grow your audience, building an author platform is essential.

Yes, it may seem overwhelming, and it’s easy to try and convince yourself it’s unnecessary, especially when you’re just starting out (to a lot of debut authors “go big or go home” seems ludicrous) but an author platform is a way for you to establish your online presence, connect with your target audience, and promote your work.

And it’s never too late to whip your platform into shape – that’s the beauty of being in publishing, you literally get to start fresh whenever you decide it’s time to do more for your work!

So check out the step-by-step process of creating an effective author platform that will help you reach more readers and achieve your writing goals!

Define your target audience.

Before you can effectively build an author platform that attracts readers, you need to define your target audience.

Who are the readers that you want to connect with and attract to your work? Consider factors such as age, gender, interests, and reading preferences. By understanding your target audience, you can tailor your platform and promotional efforts to appeal to them specifically. Conduct market research, engage with readers in your genre, and gather feedback to gain insights into your target audience’s needs and preferences.

This will help you create content and messaging that resonates with them and ultimately attracts more readers to your platform.

Create a professional author website.

One of the key elements of building an effective author platform is having a professional author website.

Your website should have a clean and visually appealing design, with easy navigation and clear information about your books, upcoming events, and contact details. It’s also important to have an author bio that highlights your credentials and writing experience.

You should also add a blog or resources section where you can share valuable content related to your genre or area of expertise. This will not only attract readers but also establish you as an authority in your field.

Remember to optimize your website for search engines by using relevant keywords and meta tags, as this will help improve your visibility in online searches.

Establish a presence on social media.

In today’s digital age, having a strong presence on social media is crucial for building an author platform that attracts readers.

Choose the social media platforms that are most popular among your target audience, such as Facebook, Twitter, Instagram, or Goodreads.

Create professional profiles on these platforms and regularly engage with your followers by sharing updates about your writing, upcoming events, and book releases. Use social media to interact with your readers, respond to their comments and messages, and build a community around your work. It’s also important to share valuable content on social media, such as writing tips, book recommendations, or behind-the-scenes insights into your writing process.

By consistently posting engaging content and interacting with your audience, you can attract more readers and grow your author platform.

But remember what I always say, it’s not about being everywhere, it’s about being everywhere that matters. So defining your audience will help save you a lot of time and potentially money in terms of running yourself ragged trying to manage multiple platforms when your target market may only be using one or two of them.

Build an email list.

In addition to having a strong presence on social media, building an email list is another crucial aspect of building an author platform that attracts readers.

By collecting email addresses from your website visitors, social media followers, events, etc. you can directly communicate with your audience and keep them updated on your latest releases, promotions, and future events. Offer a freebie or incentive, such as a free chapter of your book or exclusive content, in exchange for their email address. Use email marketing platforms like Mailchimp or ConvertKit to manage your email list and send regular newsletters or updates to your subscribers.

By consistently providing valuable content and staying in touch with your readers through email, you can nurture your relationship with them and turn them into loyal fans of your work for the long term.

Engage with your audience through content creation and interaction.

One of the most effective ways to build an author platform that attracts readers is to engage with your audience through content creation and interaction. This means consistently creating valuable and engaging content that resonates with your target audience. This can include blog posts, articles, videos, podcasts, or any other form of content that showcases your expertise and connects with your readers.

It’s also important to interact with your audience through comments, messages, and social media. Respond to comments on your blog or social media posts, engage in conversations with your readers, and ask for their feedback and opinions. This not only shows that you value their input, but it also helps to build a sense of community and connection with your audience.

By consistently creating high-quality content and actively engaging with your audience, you can establish yourself as an authority in your niche and attract more readers to your author platform.

Remember to listen to your audience, understand their needs and interests, and tailor your content and interactions accordingly. You want your readers to feel like you understand them, what interests them, what makes them laugh, etc.

Building a strong relationship with your audience is key to growing your author platform and attracting loyal readers.

Never stop asking for reviews and pitching for coverage.

Reviews say a lot about you and your book. Consumers read an average of 7 online reviews before making a purchase decision, and according to one study, there is an 88% positive correlation between the number of Amazon reviews and a book’s total sales.

So your platform includes what people are saying about you, and reviews matter. Don’t stop reminding your network how much reviews help your brand, most of the mean well, they just get busy, and regular reminders are part of being in business as an author.

Coverage also matters. Whether it’s genre influencers or industry thought leaders or local media, it all adds to your credibility and expands on your online real estate when a potential reader or influencer Googles your name or your book title.

Resources and Free Downloads

8 Things book marketing firms wish authors understood.

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed!

Definitely follow us on Instagram.

Understand more about what makes an exceptional Amazon retail page.

The post How to Build an Author Platform That Attracts Readers appeared first on Author Marketing Experts, Inc..

There’s a lot of pay-for-play out there right now, and while some of it is great, some of it really isn’t – that’s why paid influencer marketing can be tricky to weed though!

How can you tell the difference? What’s a reasonable fee to ask for?  What should your budget be?

If you’ve been influencer-curious or tempted to shell out cash to a big TikToker, we’re pretty sure this episode will save some of you thousands of dollars in the long run, while uncovering other options you can add to your arsenal of marketing ideas.

Our goal for this episode is to discuss how you can determine if your money is well spent when an influencer asks you to pay for a review, feature, or ad on their social media stream and other influencer-related best practices.

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post All You Need to Know About Paid Influencer Marketing appeared first on Author Marketing Experts, Inc..

Crafting an irresistible book pitch is an essential step in getting your work noticed by readers, influencers, and media.

So I want to delve into the art of creating a book pitch that captivates attention, showcases your unique story, and convinces both readers and industry thought leaders to take a chance on your work.

From understanding the importance of a compelling hook to effectively summarizing your book’s plot and characters, we’ll explore the key elements that make a book pitch irresistible.

You’ll also get valuable tips and techniques to refine your pitch and make it stand out from the crowd.

So, whether you’re a first-time author or a seasoned writer looking to improve your pitching skills, this guide is your go-to resource for crafting a book pitch that will leave a lasting impression and open doors to publishing success.

The Importance of a Book Pitch

A book pitch is your opportunity to entice readers and influencers with a concise and compelling summary of your book. It serves as a sales pitch, aiming to grab attention and generate interest in your work.

To craft an irresistible book pitch, it is crucial to understand its importance in the publishing industry. Readers are inundated with options, and influencers receive countless offers every day. A compelling pitch acts as a gateway, allowing your book to stand out from the crowd.

Understanding Your Target Audience

Before you begin crafting your book pitch, it is essential to have a clear understanding of your target audience. Who are the readers that your book is meant for? What genres and themes does your book explore? Understanding your target audience will help you tailor your pitch to resonate with the right people.

Researching books that are similar to yours and have been successful can provide valuable insights into your target audience. Analyze the books that resonate with your intended readership and identify the elements that make them popular. Read reviews! This will help you understand what people are looking for and allow you to position your book effectively in the market.

Analyzing Successful Book Pitches

One of the most effective ways to improve your book pitch is to study successful books. This can include the author’s website, their social media content, their Goodreads presence, their book descriptions on Amazon, and even their author bios.

Pay attention to the hooks, synopses, and unique selling points they call attention to across their brand and platform. What made them stand out? By understanding what worked for others, you can apply similar strategies to your own pitch.

Creating a Compelling Hook

The hook is the opening line or paragraph of your book pitch that grabs attention and entices the reader to continue. It should be short, impactful, and evoke curiosity. The hook serves as a teaser, giving a glimpse into your book’s unique premise or a compelling aspect that sets it apart from others.

To create a compelling hook, consider the central conflict or the most intriguing aspect of your story or the number one problem you can solve. What makes it different and exciting? Craft a sentence or two that encapsulates this essence and leaves the reader wanting more. A well-crafted hook can be the key to ensuring the recipient reads your whole pitch, versus closing the email right after opening.

Crafting a Concise and Clear Synopsis

After grabbing attention with your hook, it’s time to provide a concise and clear synopsis of your book. The synopsis should summarize the main plot points, introduce key characters, and highlight the central themes and conflicts. If you write non-fiction the synopsis is like an exciting outline that calls attention to benefits and your unique point of view. However, it is important to strike a balance between providing enough information to pique interest and avoiding overwhelming the reader with unnecessary details.

Keep your synopsis focused and avoid going off on tangents. Use concise language and avoid excessive descriptions. Remember, the goal is to provide a taste of your book’s essence, leaving the reader eager to learn more.

Showcasing Your Unique Selling Points

In addition to a compelling hook and a concise synopsis, it is essential to showcase the unique selling points in your book pitch. What sets it apart from others in the market? Is it the fresh perspective, the unique setting, or the timely themes it explores? Highlighting these unique elements will make your pitch memorable and increase its chances of standing out.

Consider what makes your book special and emphasize those aspects in your book pitch. Use language that conveys the excitement and uniqueness of your story. By showcasing your book’s distinctive features, you demonstrate to readers and influencers that your book offers something fresh and compelling.

Adding Endorsements and Testimonials

Including endorsements and testimonials from trusted sources can add credibility and impact to your book pitch. If you have received positive feedback from beta readers, writing groups, or industry professionals, consider incorporating their quotes into your pitch. These testimonials can serve as social proof, demonstrating that others have found value in your work.

Endorsements and testimonials can be particularly valuable if they come from individuals with influence in the publishing industry. If you have received praise from established authors, industry experts, or notable figures, be sure to include their endorsement in your pitch. Their endorsement can lend credibility to your work and increase the chances of generating interest from readers and influencers.

Perfecting Your Pitch Format and Structure

The format and structure of your book pitch can greatly impact its effectiveness. A well-organized and easy-to-follow pitch is more likely to hold the reader’s attention and leave a lasting impression. Consider the following guidelines when structuring your pitch:

1. Start with a compelling hook to grab attention.

2. Follow with a concise and clear synopsis that highlights the main plot points and key characters.

3. Showcase your unique selling points to differentiate your book from others.

4. Incorporate endorsements and testimonials for added credibility.

5. Conclude with a strong closing statement that leaves a lasting impression.

By following these guidelines, you can ensure that your pitch flows smoothly and effectively communicates the essence of your book.

Practicing and Refining Your Delivery

Once you have crafted your book pitch, it is crucial to practice and refine your delivery. Pitching your book in person or over the phone requires confidence and clarity. Practice delivering your pitch to friends, family, or writing groups and ask for feedback. Pay attention to their reactions and refine your pitch based on their input.

Consider recording yourself delivering the pitch and listening to it objectively. Pay attention to your tone, pace, and clarity. Identify areas where you can improve and make adjustments accordingly. The more you practice and refine your delivery, the more confident and polished you will become in pitching your book.

The Dos and Don’ts of Book Pitching

When crafting your book pitch, there are certain dos and don’ts to keep in mind. Here are some guidelines to help you avoid common pitfalls and increase the effectiveness of your pitch:

Dos:

– Do grab attention with a compelling hook.

– Do provide a concise and clear synopsis.

– Do highlight your book’s unique selling points.

– Do include endorsements and testimonials for added credibility.

Don’ts:

– Don’t overwhelm with excessive details.

– Don’t use vague or generic language.

– Don’t make unrealistic promises or claims.

– Don’t neglect to research and tailor your pitch to individual markets or influencers.

By following these dos and don’ts, you can ensure that your book pitch is professional, engaging, and effective.

With a well-crafted book pitch, you can increase your chances of securing some really effective coverage and building more online real estate!

Resources and Free Downloads

8 Things book marketing firms wish authors understood.

Top 10 challenges authors face when marketing a book. 

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed!

Definitely follow us on Instagram.

Understand more about what makes an exceptional Amazon retail page.

The post The Ultimate Guide to Crafting an Irresistible Book Pitch appeared first on Author Marketing Experts, Inc..

Have you ever wondered why your social media engagement is falling flat? It could be because of the shelf life of your posts – how long do users actually see your content?

Our goal for this episode is to talk about the shelf life of content on different platforms, and strategies to get more exposure on social media. We also discuss why being on one site (and killing off all the others) may be the best strategy of all.

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post How to Get More Traction for Your Social Media Engagement appeared first on Author Marketing Experts, Inc..

Author pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes.

Gone are the blog updates (which I really loved), and gone are the images and videos you could add.

So let’s dig into some of these changes to see how it impacts your book and author brand.

If you haven’t already done so, head on over to your Author Central page and check out what it looks like now.

Here is what author pages on Amazon looked like before:

Here is what author pages on Amazon look like now:

Author pages on Amazon get upwards of two million hits per year, so when Amazon makes changes to their author-related benefits it can be great – but other times it’s not so great.

Why Author Pages on Amazon Changed 

I expect that Amazon got rid of the option to add your blog because too few authors actually used it, which is unfortunate since it’s essentially free promotion.

Or perhaps authors were adding it but not keeping their blogs up to date, which reflects poorly on the author, but also on the user experience, and Amazon wants things to benefit their bottom line.

The other feature removed from author pages on Amazon was the ability to add images, which I really liked because it was a great way to set yourself apart and create a unique presence for potential buyers.

But there’s a lot of vetting with both blog feeds and images, and I expect that Amazon just found that vetting got too challenging.

The features were either underutilized or abused, that’s my guess.

Because we live in an age where anyone can say anything, the Internet is like the Wild West, and perhaps Amazon just got tired of trying to prevent issues.

Still, I wish they would have kept these and found a more efficient way to vet pages.

Why? I think it really added a lot of “flavor” to the author pages on Amazon, and it gave readers more options to get to know you, which I know for a fact contributes to whether or not they decide to buy.

Maybe at some point, Amazon will add these options back, but for now, let’s explore one of the newest features that’s been added.

Book Recommendations are a Worthwhile Addition to Author Pages on Amazon

It’s a cool idea, too – being able to push your own books as well as recommend someone else’s. It shows you’re on top of your market, be it fiction or non-fiction, it makes you look plugged in.

Here’s what it looks like on the backend of Amazon Author Central:

And once it’s filled in, here’s what it looks like to consumers:

This is a good opportunity to highlight one of your books that’s not getting enough play but keep in mind how it’s displayed because that could influence which of your books you decide to recommend.

Here is how it shows up on author pages on Amazon now:

The first book on this list is someone else’s title. You must scroll to get to my other recommendations.

This is what you see when you scroll:

I love the idea of recommending other authors’ books.

To start, it’s an effective way to align yourself with a particular topic or sub-genre, just keep in mind that your book recommendations do reflect on your brand, so be mindful that you’re recommending books that will benefit your reader market.

In short, this isn’t a diary or personal TBR list, this is a sales strategy, even when you’re listing titles that aren’t yours. So if you write spiritual self-help but are inclined to recommend the latest dark science fiction series you’re binging, think again, that’s too far a departure from what your buyer market is expecting. Save it for your social media or a “getting to know me” feature on your website.

The other benefit is that it’s a nice networking opportunity, too.

If you’re in a group with other/similar authors, or if you have authors you’re already networking with, swapping out recommendations and keeping the list updated consistently is a nice way to give each other a little extra clout.

It’s also a nice way to thank someone or show them support. Here are some examples of reasons you may want to thank or show support:

• They provided you with a forward
• They provided you with an advance review or blurb
• They inspired you in your industry or in your chosen area of expertise
• They write on a complimentary topic that would be useful to your buyer market

I think at some point more features will be added to the author pages on Amazon, I hope so in any case, because as is, they’re kind of bleak compared to the prior format.

In the meantime, keep in mind that you can always add videos to your individual book pages via the Amazon upload feature. You can do this from your desktop or phone. And you’ll have to manage each retail page separately, you can’t upload a single video to every book page.

Customize your Sharable URL

This isn’t a new feature, but an underutilized one, so I have to address it.

Head on over to author.amazon.com and click on “edit profile” which takes you to the page where you can upload your author photo and bio. It’s also the place where you can customize your sharable URL. Just click “edit” and create it.

It’s a really smart way to create something that looks better on your website, on social, in your newsletter, etc.

What the Latest Author Central Changes Mean

When you first land on the page it puts the author bio front and center, which wasn’t the case on the older pages.

This means that your bio (and your author photo) are more important than ever.

If you haven’t spent time refining your author bio, do it yesterday. Yes, it’s that important. Your bio isn’t a resume, it’s a sales tool. How does your bio make a potential buyer feel? How well does it speak to what you can do for them? How likable or trustworthy does it make you sound? Don’t be boring and forgettable, be special, commanding, unique – whatever makes the most sense for the genre or topic you write in.

Adding a strategic author photo is important as well.

And by strategic, I mean your photo should be appropriate for your topic or genre. A professional headshot is often best for anything non-fiction. If you write fiction you can have a bit more fun with it, in terms of setting or styling, but please don’t make it a cropped photo from social media, just because your hair looks good. Any corners you cut will be felt by potential buyers in some way.

The other element of this is how the books are staged on Amazon Author Central, leading with your most popular book right up front, other titles can be sorted by number of reviews, price, release dates, and several other parameters.

Don’t Forget Your International Sales Potential

Be sure to grab your international pages as well. you can do so by heading over to these links. The login is the same across all Amazon platforms so this makes it easy to get on and grab your profile. Your Author Central details will get migrated over, so you don’t have to keep adding this information each time you grab an author page, which makes it easy.

Here are the links:

• United Kingdom: https://author.amazon.co.uk
• Germany: https://author.amazon.de
• Japan: https://author.amazon.co.jp
• France: https://author.amazon.fr

Author pages are created by default for the following countries if your books are available there:

• Brazil
• India
• Italy
• Spain
• Australia
• Canada
• Mexico

And while you can’t customize the above pages, they will automatically reflect whatever you have on Amazon.com, so that’s another reason to stay on top of things.

Whatever free tools Amazon offers authors, you need to use them.

And I encourage you to stay on top of new features and opportunities, so if you’re already following this blog you’re set!

Resources and Free Downloads

Check out all of my Amazon posts and updates.

Listen to our podcast on the latest Amazon review policy changes.

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Check out my Author Central page on Amazon.

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much needed levity!

And contact us if you’ve been considering hiring a team, it doesn’t cost anything to find out more, but it may make all the difference in how much progress you make in 2023!

The post How to Make the New Author Pages on Amazon Work for You appeared first on Author Marketing Experts, Inc..

Podcasts are all the rage, this is not news – but if you’ve ever thought about getting on the podcast train and pitching yourself as an author expert or genre standout, this show is for you. We’ll talk about how to pitch yourself to author podcasts and topical podcasts alike, and the less-considered benefits of getting on shows.

We’ll also cover everything you need to consider if you’re looking to start your own special topic or author podcast someday!

Our goal for this episode is to pull back the curtain on the podcast world, and open your eyes to this rapidly growing area of digital media.

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post How to Pitch Author Podcasts or Start Your Own appeared first on Author Marketing Experts, Inc..

Marketing a book properly is equally as important as writing an excellent book in the first place, they go hand in hand, and one element alone won’t bring you success.

But marketing a book can also feel like a second job, and a confusing one at that, because there’s a lot of information out there, including plenty of misinformation, and the reality is what works for one author and their books may not work for you, at least not in the exact same way.

In fact, finding success as an author relies a lot on not only understanding different marketing and branding strategies, but understanding how to assess what’s working, and being able to pivot when needed to stay on a positive trajectory.

So let’s dig into the top challenges and solutions and get you on the right path!

Problem #1: Limited Budget

I hear this a lot from authors who don’t have a lot to spend on marketing. Or maybe you’ve started pricing publicity campaigns and feel like they’re just out of your range. I get it. But there is definitely a solution.

First off, figure out what you can comfortably spend and then start emailing a few firms and be very upfront about your budget. When I talk to authors a lot of times they seem embarrassed by what they can spend – don’t be! We all have to start somewhere.

If you’ve emailed some PR firms like mine and still can’t find a good fit with your budget, let’s look at a few things you can do on your own.

Solution #1

• Focus on cost-effective marketing channels like social media, blogging, and email newsletters. Focus on building your reader list. Even if you do hire a firm to help you market, this reader list is still invaluable to have.
• Collaborate with other authors for cross-promotion to expand your reach without additional costs. And in fact, even if you’re hiring a book marketing firm, you should still network with other, similar authors

Problem #2: Limited Time

Just when you thought the hard work was over, a reality check comes knocking on your office door in the form of marketing. Authors (regardless of how they are published) are always balancing other commitments, family, responsibilities – the list goes on. Oh! And of course, you’d like to be writing another book, right?

I get it, I’m an author and I feel the same way. If it wasn’t for my team helping me market my book, I’m honestly not sure anything would get done. Between running a book marketing and PR firm, writing books and, you know, life in general, there’s not a lot of time left over for other things. This is why I always encourage authors to start with one thing, and we’ll dig into that more below.

Solution #2:

• It’s so easy to get caught up in the whirlwind of all the new book promotion ideas that flood your way, but not all of it will work for your book – and also, you don’t have to do all of it right now. There’s a belief in the industry that the launch of your book is like shooting a cannon. Lots of power, lots of *bang* and maybe even some fireworks. The truth is this: the best kind of book marketing is long-term marketing. Most authors don’t see a lot of return in the first 30 days of their book launch, maybe not even in the first 90 days. Remember you’re seed planting and it takes a bit of time for these to germinate and grow. So create a manageable marketing schedule by setting aside a specific time each day or week for promotional activities. We have a cool marketing planner (yes, it’s free!) that can help you get started!
• Delegate any tasks you can.
• Don’t feel like you need to be on every single social media site. If you’re new to all of this book promotion and book marketing *stuff* I recommend starting with one social media site and adding more sites once you’ve gotten the hang of all of this.

Problem #3: Identifying Your Target Audience

Yikes, this is a big one. So many times I speak with authors who have no real idea who their audience is, or who they wrote for. And this matters because targeting to the wrong readers is like trying to sell a puppy to a cat person. They may think your puppy is adorable, but you’ll never make the sale. The same is true for book promotion. And marketing to the wrong people can cost you time and money. And it’s also, frankly, discouraging. So let’s look at how you can fix this.

Solution #3:

• Stephen King was once quoted as saying that a good author is also a good reader and this is true, but moreover you *must* be a fan of your genre. Read in your genre, know what readers want and expect. Your book does have to fit a particular mold, and this is where being too unique actually becomes a hindrance and can slow down how quickly you start moving the needle.
• Follow other, similar authors to you and see what they’re putting out online (also, buy their books and read them), be honest with yourself – is there a market match? Because if there isn’t, you’re likely sitting in the wrong genre.

Problem #4: Fierce Competition

I get it, there are a lot of books published each day in the US – 8,216 to be exact, and yes, that number is daunting. And book publishing is highly competitive. But here’s the thing: the majority of authors don’t do anything to market their books. I’m not kidding. If I had a dime for every time I spoke with an author who said something to the effect of, “My book has been out for a while, I was hoping it would gain traction on its own.” I’d be writing you from my summer villa in the South of France.

Solution #4:

• Stop focusing on the competition, unless you’re using it to inspire more, new work, or you’re engaging with other, similar authors (you are, aren’t you?), then just forget about who else is publishing their books and how many new books have been released this week in your genre. The sad truth is that there are a lot of shortcuts available to authors these days, from AI writing all or portions of your book, to self-designed covers – and, while we all love a shortcut, when it comes to publishing a book, shortcuts don’t generally equate to a quality book or book sales.
• Find your people, find your tribe – this goes back to what I said earlier, be hyper-focused on who your reader is and where you will find them.
• Get a professional book edit done and a professional cover. Don’t scrimp on either of these.

Problem #5: Creating Online Visibility

I get it, visibility takes time.  But start with the easy stuff, start with your website and one social media site. Yes, I said one. But then, don’t ignore or overlook Amazon. There’s a lot of free stuff you can do on that site to enhance your online visibility, let’s dig in.

Solution #5

• Create a website if you don’t have one. Make it easy. If you’re short on funds, there are a lot of places that will literally just walk you through the steps to create a basic site for under $500.
• Pick one social media site and stick with that site until you feel like you’ve mastered it, until you feel comfortable with what your audience wants and responds to. And if you want to branch out into another site at that juncture, then go for it.
• Don’t ignore Amazon. Make sure your keywords are you to speed, add your categories or change them up. Enhance your author bio with content you maybe forgot the first time around – won an award? Add it! Also, consider adding A+ content to your Amazon book page – or ask your publisher to do it for you.

Problem #6: Building a Platform

The industry talks about an author’s platform all the time. But what is it, really? Well, it’s your website, your social media account(s), your newsletter, your blog if you have one, and sites like Goodreads. Sounds like a lot, huh? Here are some tips.

Solution #6:

• A newsletter is kind of a must, even if you were to tell me that you could only drum up 5 followers (and one of them is your mom) I would still encourage you to start one. Create a direct link to your readers and start this process early!
• Always, always, always engage with your readers. If they write you, write them back. Don’t post and ditch on social, respond to everyone who responds to your posts.
• And as a way to entice readers to your newsletter, offer fun, additional content like book excerpts, behind-the-scenes insights, or bonus material to keep readers interested.

Problem #7: Measuring Effectiveness

Ok I’ll admit, this one is tricky. Authors often want a direct correlation between an ad they ran on Facebook and book sales, and granted, that’s not without merit, but it’s often tough to track.  Authors also want to know the ROI in getting bloggers or influencers to review their book – the answer is: it’s not that simple. But there are still things you can do to keep a tighter hold on your marketing efforts. Let’s unpack a few!

Solution #7:

• Bitly links are great ways to track link clicks, so use them whenever you can.
• Google Analytics installed on your website is fantastic to track traffic patterns and it’s super easy to install, it’s a tiny bit of code and even if you’re self-designing your own website, most platforms like WordPress, etc. offer quick plug-ins to help with this.
• Amazon ads are great, but the reporting on them leaves a lot to be desired. If you’re running ads on Amazon (or anywhere) keep track of *all* of your sales when you kick off any ad sets and ignore the stats that Amazon gives you because these are often delayed and, in some cases, wrong.

Problem #8: Getting Book Reviews

Yep, this is another tough one. Getting genuine (and positive) book reviews is crucial for credibility, but it can be difficult to persuade readers to leave reviews or secure reviews from reputable sources. So what can an author do? Let’s explore some solutions.

Solution #8:

• Spend some time getting to know bloggers, bookstagrammers, and influencers in your market – and start this process early. Authors often ask me what they can do while they’re waiting for their book to go live on Amazon – well this is one thing you can do!
• Once you have that list, offer Advance Review Copies (ARCs) to potential reviewers, book bloggers, and influencers.
• Run occasional giveaways or provide incentives for readers to leave reviews on platforms like Amazon and Goodreads.

Problem #9: An Ineffective Book Cover

There’s an art to creating a great book cover and if you’re not sure if your book cover is right for your genre, or there isn’t another clear reason why your book isn’t selling, maybe it’s time to get back to the drawing board.

Solution #9:

• It’s easy to say, “Just invest in a professional cover designer” and yes, there’s that, but you have to know what you want and that’s where this often falls apart. So spend some time sifting through your genre either on Amazon or (even better) go to a bookstore and nose around.
• Ask a bookstore owner or manager for their input. I’ve done this a bunch of times with authors I work with who are uncertain about the cover they chose. And bookstore folks are the front-line people, if you can impress them, you know you have a winner.

Problem #10: Everything Changes

It feels like you just got used to one thing, and something changes. Like the recent Amazon book category changes – and BOOM, you feel like you’re starting from scratch.

Solution #10:

• Follow people you trust to get your publishing industry news from and don’t slack on staying up to date on their content.
• Don’t feel like you need to hop on every single trend. Sure, some people sell a boatload of books on TikTok, and some of it may seem like chance, but most of it was just a lot (a lot) of hard work, so before you jump headlong into any new trend, make sure that it makes sense for you and your book.
• One of the biggest pieces of advice I give to authors is this: be consistent. Whatever you do, do it regularly. That alone will separate you from the pack. Find the things you can tackle yourself, in between all of your other obligations, and stick with those things till you’ve mastered them.

Remember that consistency and adaptability are key to a successful book marketing journey.

Resources and Free Downloads

8 Things book marketing firms wish authors understood.

An intro to Amazon A+ Content.

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed!

Definitely follow us on Instagram.

Understand more about what makes an exceptional Amazon retail page.

The post Top 10 Challenges Authors Face When Marketing a Book – and the Solutions appeared first on Author Marketing Experts, Inc..

Social media advertising is a staple in many authors’ DIY marketing plans, but when is it not beneficial? And how do you if you’re just missing the mark, or wasting your time completely?

Our goal for this episode is to have an unfiltered and honest conversation about social media advertising, the challenges and the requirements for ensuring they’re working for you. You might be surprised (or you might not) but you’ll no doubt come away with a better understanding of how to assess the appropriateness for your brand.

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post What We Really Think About Social Media Advertising appeared first on Author Marketing Experts, Inc..

I wish book marketing services and book publicity was a magic elixir. If I had one superpower it would probably be flying, or you know, helping authors sell more books.

But we’re not magic, despite what a lot of authors want to assume.

Yes, we know a lot about publishing and selling books to readers – it’s our business to know.

But there are limits to what good book promotion companies can do for a book.

Getting reviews, and getting traction on Amazon are all good things, but it takes a village and it takes an author willing to dig in and do the work. That’s the real magic.

But is there more to it than that? You bet. Let’s have a look at 8 things book promotion companies wish authors knew:

A Bad Book Cover is a Problem

Readers judge a book by its cover and so do book promotion companies.

It’s sad when an author sends me their book and it’s fantastic but the cover is all wrong. Because no amount of book promotion in the world can fix that.

If the book promotion company you’re speaking with offers insight into your cover I’d listen closely, it’s probably because they know it can affect the success of your promotion, whether you hire them or not.

And my team and I will do that if we feel a cover isn’t strong enough and, in almost every case, the author will tell me: “Yeah, I’ve heard that before.” Oftentimes, a bad book cover doesn’t come as a surprise to the author.

Occasionally an author with stand firm that they love their cover and won’t ever change it, and I will tell them we’re not a good fit then – I won’t take someone’s marketing investment when I know it’s destined to fall flat.

But I mention it here for another reason.

Hiring a book promotion company to market your book won’t change the fact that your cover doesn’t work for your market.

At the end of the day, we can set the table and drive people to your Amazon page, but we can’t force people to buy your book. Your book cover is one of many key elements that have to be done correctly to convert shoppers to buyers.

Your Book Won’t Sell Immediately

If it’s your first book, this is especially true.

Books take time, and good book promotion companies will tell you the same thing. I have a friend in publishing who once called it the long runway of promotion, and this statement is really true.

Most books don’t take off right away, especially not in an age where there are more than 8,000 books released every single day. They take a lot of care and feeding.

So it’s important to plan your book promotion budget and your book marketing accordingly.

Don’t aim to blow your entire budget doing all of the things right out of the gate, and know a good book promotion firm won’t encourage that kind of approach either, they’ll want to help you build your brand in a strategic way.

Fame Isn’t the Standard for Debut Authors

Even though we inherently know there’s no such thing as an overnight success, it still feels possible.

Book promotion companies know this, too.

Every once in a while a unicorn is born, and there’s a first book that does exceptionally well. But in almost every case the author has been busy, doing a lot of the right things behind the scenes – no author just casually put a book on Amazon and started collecting massive royalty checks, no matter how tempting it is to hold onto that kind of dream.

Expect to work, a lot. Even if you hire a book promotion company, you still need to put in the time and manage your own expectations, that is unless you have enough money to keep them on for months or even years to come.

You Will Have to Participate

Sometimes authors just don’t know what to do, and that’s fair.

I mean, that’s where book promotion companies can offer a lot of value.

If you’re willing to learn, there’s a ton of great content out there and a lot of good people willing to teach you how to market.

But expecting to hire a book promotion company to do it all for you isn’t realistic.

In fact, if an author says to me that they don’t want to do anything on their own, I generally won’t work with them because that spells trouble.

It’s completely acceptable to want to hire a firm to do the things you can’t, like our Amazon Optimization, or pitching the influencers, bloggers and media – but there are a lot of other things you can be doing.

Even if you’re just managing your social media or blogging, that’s something and it all adds up to a much stronger brand that’s more likely to convert shoppers to buyers.

You Have to Know Your Genre

Maybe it seems crazy, that an author would release a book without knowing what genre it belongs in, but you’d be amazed how often this happens. They run with their idea without confirming there’s a defined audience out there waiting for a book like theirs.

One of the best things you can do as an author is to know your lane. You may want to sell your book to everyone but this is never a smart tactic. Know your lane (genre and subgenre) and market to that core group. Not only will this save you marketing dollars, but it’ll also really help to increase your chances of success.

Think of it this way, marketing to everyone may mean selling 5 books for every 5,000 people who see it. Whereas marketing to a core group of the right people means selling 5 books for every 100 people who see it.

For example, we had an author who wrote what she thought was a paranormal romance, but it really wasn’t – not in the sense of what paranormal readers really wanted.

The book, while good, wasn’t getting a lot of pickup in that market. But when she moved it to a different genre on Amazon, changed up the book description, and changed how and who she was marketing to, it started selling.

Sometimes the fix is that easy, but other times it’s not.

Know your reader, because like a bad cover, book marketing companies can’t fix the fact that you wrote a book that doesn’t resonate.

Being a Fan is Critical

This is a big deal not just for book promotion companies, but for your reader, too.

And it’s a surefire way to not sell any books.

Know your reader, know your market – and know what your market wants.

I sometimes talk to authors who dream of writing in a particular genre, not because they’re a fan of it, per se, but because it’s something they think they can do, or because they know it’s trending. You see this a lot with stories that have undercurrents of social or political commentary.

Any book promotion company worth their salt will tell you: be a fan of your genre, read bestselling books in your genre, and especially read the reviews on Amazon.

Follow other, similar authors, too – get to know them, and network.

Getting a sense of what’s selling and what isn’t is so important.

Don’t Wait to Release Your Next Book

Sometimes an author only wants to write one book, and that’s fine.

But in most cases, writers aren’t one-hit wonders.

We have multiple books in us and have ideas for many (many) future titles. One of the biggest challenges that any author faces is when to release their next book. My advice is don’t wait. Most book promotion companies will tell you that books build on each other, even if your books aren’t in a series.

My first books about book marketing did better as I added new titles to my library of book offerings.

This doesn’t mean you have to release books on top of each other – spacing titles out is never a bad idea. But waiting a year or more (especially if you’re a new author) gets tricky and it’s a tough way to build a readership.

Think of it this way, we all want a sure thing. So it shouldn’t be surprising that people would hesitate to buy a book from an author if it’s their only title. But that starts to change once you start racking up a bunch of positive reviews. And then fast-forward 5 years and you have 3 or 4 books out with great reviews, someone finding you on Amazon for the first time with that kind of backlist under your belt probably won’t hesitate at all – because you’ve proven you’re a sure thing. You’ve proven you keep writing books people enjoy. See the difference?

Be Sure You Understand What You’re Paying For

This is a big one, and I think applies to a lot of different facets of book marketing. It’s also something I hear a lot from authors who come to us after working with different companies or a freelancer, and that is: “But I thought I was getting…” or “What I really wanted was….”

Most book promotion companies (the good ones) are very clear about what their deliverables are – if the company you’re considering isn’t clear, or talks a big game without getting honest about how their services benefit you, be wary.

And most importantly: Get it in writing, and then when you do, don’t assume that they’ll be doing more than what they’ve outlined.

We hear this complaint a lot too, a company offered X, Y, and Z and an author assumed that it automatically included A, B, and C as well.

Book promotion companies are businesses, and the good ones, like my team, genuinely want to see authors succeed, but we’re still here to earn a living doing what we love to do – so just as you wouldn’t expect the grocery store to throw in a bunch of free food at check out, don’t expect any marketing firm to include services that haven’t been clearly outlined and priced out for you.

Book marketing isn’t magic, but sometimes when the chemistry is right, it can seem that way – and a big part of that is having the right expectations, and the right attitude.

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed!

Definitely follow us on Instagram.

Understand more about what makes an exceptional Amazon retail page.

The post 8 Things Book Promotion Companies Wish Authors Understood appeared first on Author Marketing Experts, Inc..

Yes, we said more changes to Amazon book reviews. The company is on a roll lately with the changes that are impacting authors and in this episode we unpack some recent changes to book reviews and everything you need to know to navigate the updates and ensure you’re still benefitting from quality engagement with readers.

Join Amy and Penny for this lively discussion on the new changes, what we see, and one type of Amazon review that we really dislike! Tune in!

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!

The post More Changes to Amazon Book Reviews appeared first on Author Marketing Experts, Inc..