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Website title: Athletech News- The Homepage of the Fitness Industry

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US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading

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More Research Challenges BMI, Validating the Fitness Industry’s Body Scan Push

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Fast-Growing ATHX Taps Celsius as Energy Drink Partner

The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox

Celsius is making another fitness play, this time in the booming world of fitness competitions.

The energy drink brand has been named the official energy drink partner of ATHX Games, the U.K.-founded hybrid fitness competiti...


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PureGym’s Blink Bet Is Paying Off as US Expansion Accelerates

The U.K. low-price gym giant says the former Blink Fitness gyms it acquired in New York and New Jersey are fully integrated and more profitable

PureGym’s acquisition of Blink Fitness is starting to pay off as a pivotal move in its U.S. growth strategy.

The U.K.-based low-price gym giant reported a 35% increase in adjusted EBITDA in the U.S. for the first h...


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With Competitors Circling and an IPO Ahead, Whoop Angles for a New Customer

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