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Sweat-analysis company Nix is pushing its hydration tech beyond athletes and into heated fitness
It takes a special kind of yogi to willingly step into a room heated to about 100 degrees with humidity pushing 40%. It’s a great workout for sure, but it’s also one that’s no match for a single water bottle.
What most practitioners don’t realize is j...
The Well is deepening its push into Miami’s booming wellness market, planning to open a new club at the Jean-Georges Miami Tropic Residences
Wellness has become the new marker of luxury, and Miami, a city href="https://athletechnews.com/miami-boutique-fitness-scene-gets-high-scores-for-hospitality-the-fit-guide/" rel="noreferrer noopener" target="_blan...
The campaign’s success shows that the post-New Year’s rush isn’t the only time fitness brands can win with special promotions
End-of-year schedules leave little space for much besides travel and celebrations, but Solidcore is finding that members will make room for one more thing: a workout challenge, especially when the payoff includes a few well-earned extras.
...
The science-driven women’s supplement company touts its commitment to clinical rigor and medically backed solutions catered to female physiology
Science-driven women’s supplement company Perelel secured a $27 million investment from Prelude Growth Partners, with participation from existing investors Unilever Ventures, Willow Growth Partners and Selva Ventures.
After acquiring bankrupt Blink Fitness, PureGym has invested in upgrading and rebranding those clubs across New York and New Jersey as it steps into competition with Planet Fitness and Crunch Fitness
PureGym is escalating the battle for budget-gym members in the Northeast with 56 newly opened and converted former Blink Fitness sites across New York and New Jersey.
