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Brady, whose post-football career has leaned heavily into health and wellness initiatives, is taking on a new C-suite role at eMed

Tom Brady’s latest move puts him inside telehealth, as the NFL legend takes on the role of chief wellness officer at digital health startup eMed.

The platform, which offers consumers access to weight-loss medications,...


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With a nightclub energy, modern amenities and an old-school training ethos for less than $200 per month, the Upper East Side newcomer believes it can attract New York gym-goers fed up with paying a premium

Workshoppe, a new luxury gym in New York City’s Upper East Side, is selling something radical in 2026: effort — without the status tax.

It almost sounds impos...


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CR Fitness recently received $350 million in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years

CR Fitness Holdings, the largest franchise group in the Crunch Fitness system, has surpassed 1 million members nationwide, marking a major milestone for both the operator and the broader Crunch brand.

The membershi...


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ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report. Waking-style workouts topped the list, with Pilates and Hyrox also featuring

As the fitness and wellness ind...


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In a letter to shareholders, Peter Stern says Peloton can grow again, but he notes the brand’s next phase will look different from its bike-filled past. Here’s what that may include

One year into his tenure as Peloton’s CEO, Peter Stern is setting expectations as the connected fitness giant charts a new path.In a letter to shareholders penned this month, 


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