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Website title: Athletech News- The Homepage of the Fitness Industry

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The sides say their new partnership will elevate the way boutique fitness studios measure performance and then make strategic, data-driven decisions

In a sign that boutique fitness may be entering a more mature, data-driven era, FitGrid and Studio Grow have formed a strategic partnership aimed at standardizing how studios measure performance, and then act ...


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The deal for Cal AI marks the latest move in a recent wave of fitness and wellness app consolidation

MyFitnessPal has acquired Cal AI, a nutrition tracking app built by a group of Forbes “30 Under 30” entrepreneurs that generated more than $40 million in sales in the last year.

Financial terms of the deal weren’t disclosed, but it marks MyFitness...


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The headliner of Continuum Company’s new project is The Mermaid Club, touting 150,000 square feet of waterfront sport and wellness spaces

Location, location, location. It’s the first rule of real estate and, if you play your cards right, it comes with an amazing view.

But with wellness expectations rising, a great view is no longer enough. Enter ...


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Activewear giant Alo continues to push deeper into fitness. Its latest activation brings 270 free classes spanning Pilates to sound baths, at studios stretching from Seoul to LA

To amplify the global celebration of International Women’s Day on March 8, Alo is partnering with over 100 female-owned wellness studios in nine different countries for a day of complimentary movem...


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The superfood-powered supplements company is adding a buzzy new ingredient to its bestselling product All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

MoonBrew’s newest sleep treat blends premium sleep support with gut health.

...

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