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Website title: Athletech News- The Homepage of the Fitness Industry

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The Upper East Side boutique hotel unveiled a 24-hour Technogym fitness center, along with portable in-room training kits and an exclusive penthouse training room

Luxury New York City hotel The Mark is upping its fitness offerings, leveraging a new partnership with Technogym, including a private training room in its penthouse suite overlooking Central Park...

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Studios across the country are rolling out their biggest discounts of the year, offering rare chances to lock in lower pricing before winter

Studios across Pilates, yoga, performance training and aesthetics are rolling out some of their best deals on gym memberships and treatments for Black Friday. The post-Thanksgiving shopping holiday marks one of the easiest times to lo...

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Soho House CEO Andrew Carnie says members are increasingly seeking fitness, wellness and longevity services such as Pilates classes, padel courts and IV infusions

One of the world’s most sought-after brands is leaning into fitness and wellness as it expands its global influence. 

Soho House, a private, members-only club with 46 locations wor...

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The category is expected to grow nearly three-fold from $24 billion in 2023, driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders

Arguably the most enjoyable way to take supplements is in gummy form, regardless of your age. It’s like candy, but better for you.

Consumer spending seems to reflect t...

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With 16 gift requests posted every minute and real users answering them, Reddit is becoming a key engine for influencer-wary consumers

As we head into a holiday season where consumers are carrying inflation anxiety along with their shopping bags, fitness and wellness brands may be overlooking one of the most efficient places to spend hyper-targeted ad doll...

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