Athletech News

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REP’s senior VP of performance tech Gary Warren spoke with ATN about how the brand is looking to fill the gap for strength-specific data and insights

U.S.-based equipment maker REP Fitness is launching a new division dedicated to data-driven development around strength training.

“We’re imagining a world where people can understand their strength training i...

Europe’s largest fitness operator posted a €23.6 million profit in the first six months of the year, a sharp turnaround from a loss over the same period in 2025

Basic-Fit, Europe’s largest fitness operator and franchisor, reported a net profit of €23.6 million ($27.2 million) for the first half of 2026, reversing a €7.9 million net loss in the same period last year....

The outdoor lifestyle company plans to use the funding to invest in its sprawling network of media, mapping and travel brands as it continues scaling

Outside Interactive has landed a $50 million senior secured credit investment from Vector Velocity, the direct credit strategy of Vector Capital Management. The company said it plans to use the proceeds to invest in co...

The low-price gym giant is making a big push to get people to skip speciality fitness studios and attend its classes instead

Crunch Fitness has unveiled the next phase of Crunch 3.0, expanding its studio group-fitness concepts and recovery services.

The offerings include Crunch Reform Pilates, a Pump Strength Training Studio, an Abs & Glutes Studio, a ...