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Website title: Athletech News- The Homepage of the Fitness Industry

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Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today’s fitness landscape

Not too long ago, the term “one-size-fits-all” carried a positive connotation. Products that promised to work for everyone were seen as innovative and worth investing in. Today, however, they’re falling out of ...


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A peer-reviewed study analyzing nearly 475,000 nights of sleep found that Apollo Neuro wearable users gained an average of 46 extra minutes of sleep per night, and slept better and deper thanks to the wearable’s AI-powered vibration tech

Sleep-improving wearables have become big business. At least one figures to have real-world benefits, according to a new study.


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The Texas-based reformer Pilates franchise is entering New Hampshire, growing in North Carolina and adding three studios in San Antonio as it targets 30 openings this year

Bodybar Pilates is extending its national footprint through new studio openings and multi-unit franchise development, entering new markets across Texas and the East Coast.

The fast-growi...


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Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand

Body Fit Training (BFT) is throwing its hat into the competitive fitness ring.

The Australia-born functional fitness franchise has announced t...


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