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ATN Week in Review: Gyms Are Coming for Pilates

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Bay Club Snaps Up 12th Washington Club, Says Region Has More Room to Run
The KKR-backed luxury operator’s newest club features indoor tennis courts as racket sports emerge as a fast-growing category

In the era of fitness consolidation, The Bay Club Company continues to dominate the Pacific Northwest, with...


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Women’s Health Moves From the Margins to the Mainstream
From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist

Women’s health has had a busy few years. What began as frustrations around previously taboo topics like periods, perimenopause and pelvic floors has evolved into a broader shift across fitness, healthcare and consumer t...


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Exec Moves: Peloton Names New CFO
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
Peloton Taps Thacker as CFO

Peloton Interactive Inc. has announced the appointment of Siddharth (“Sid”) Thacker as the company’s Chief Financial Officer, effective June 22, 2026. Thacker, an accomplished finance leader with a deep foundation as an institutional investor, will oversee Pe...


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Music Licensing in Fitness: Five Questions Every Operator Should Ask
Five questions every operator should be asking any music or licensing partner —
before they sign

Music licensing might be the most misunderstood piece of compliance in fitness. I’ve spent
years building FitRadio because operators keep coming to us already in the hole — under-
licensed, audited, or paying for the wrong tier — and almost always for the same handful...


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