Asian Efficiency

You’ve read the books, watched the videos, and tried the apps — but your output hasn’t changed. In this episode, Thanh and Brooks break down why consuming productivity content can become its own form of procrastination. They cover optimization theater, endless tool switching, note hoarding, and planning as avoidance — and give you a simple audit to figure out if your “learnin...

At the January AI workshop I was running in Austin, I pulled up Perplexity’s new AI browser (Comet) and did a live demo.

It had some rough edges. The interface was a bit clunky. A few things didn’t work perfectly.

I looked around the room and saw the face. You know the face. The one that says, “eh, I’ll wait until this is actually ready.”

I’ve been in eno...

At an AI workshop in January, I pulled up a Louis Vuitton ad on the screen.

I pasted it into Gemini and typed one instruction: “Reverse-engineer this photo into a JSON prompt that I could use to recreate this image with a different product.”

Gemini gave me the ...

I keep hearing a version of the same story from operators who run content businesses. They built something solid over a few years with a real team behind it.

Except the team isn’t there anymore.

They used to have a full production crew. Writers, editors, formatters, someone handling repurposing across platforms. The whole content production line you’d expect at ...

A client reached out after building his first context profile. He sounded half amazed, half unsettled.

He spent time reading through it. The document described how he makes decisions, how he batches things, when he does his best work. His reaction: it probably knew him better than most people do.

Here’s what happened. He had taken something I show people early o...