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More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.

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Sally Schmidt | The service you provide is every bit as important as the services you provide.

The post Walking In Your Client’s Shoes: How Client Empathy Makes You a Better Lawyer appeared first on


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Jay Harrington | More law firms are starting to see flex talent for what it is: not just a relief valve, but a strategic tool for growth. Here's how small and boutique firms are using it.

The post Why Small Law Firms Need Flex Talent appeared f...


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Fresh year, fresh start! Annette Choti's guide to the most significant law firm marketing trends 2026 has in store.

The post 10 Essential Law Firm Marketing Trends and Predictions for 2026 appeared first on


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Is there a creative bone in your lawyer body? Teddy Snyder has details on the National Grammar Day Poetry Contest. The submission window opens February 15 for 13 days.

The post Flex Your Creative Writing Muscle...


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