AppMarketingPlus

Because Universal App Campaigns run through Google’s advertising infrastructure, it’s easy to assume that running paid app install ads and running paid SaaS search ads through Google A...

App Store Optimization and SaaS SEO get lumped together constantly, especially now that growth teams are expected to handle discoverability across both mobile and web products. On the surface, the pitch sounds reasonable: both are about ranking higher in a search results page, both involve keywords, and both ultimately drive signups or installs.

Once you get past the s...

Mobile Action and SplitMetrics show up on nearly every “best ASO tools” list together, often in the same sentence, as if they solve the same problem. They don’t. Once you dig past the marketing pages, Mobile...

Every indie developer researching ASO tools eventually runs into the same two names: AppFollow and Sensor Tower. Both show up in nearly identical “best ASO tools” roundups, both get name-dropped by agencies, and...

Most app press releases never get read past the headline. They go out to a list of a few hundred outlets, land in an inbox, and disappear. Meanwhile, the developer who paid for distribution wonders why “200+ publications reached” didn’t translate into a single meaningful download spike.

Press release distribution for apps works completely differently from a mass email ...