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Title: Apple Must - Great Apple tips and useful insights

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While there’s a heap of optimism in the prelude to WWDC, Apple must still prove itself in AI, and it’s probably fair to say that after so many missed starts investors want to be impressed at what it comes up with.

Arguably the most interesting story is that this might be the first WWDC since the iPhone where Wall Street cares more about one software feature, Si...


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Today is the equivalent of the Friday before Christmas with the entire Apple and Apple-adjacent industry shifting focus exclusively on WWDC, which begins Monday. The quantity of new news coverage reflects this, but here’s what’s new t...


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Has Apple really run out of surprises? Image c/o: Jacinta Iluch Valero/Flickr

Apple still hasn’t confirmed it has any plans at all to introduce a foldable iPhone but a cacophony of analyst notes, supply-chain reports and leaks suggest it does.

We now think it plans a premium, book-style 


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With WWDC just four days away, the Apple news and speculation is beginning to coalesce into something tangible. Prediction: Apple will go to some lengths to stress its privacy protections around Apple Intelligence and the services provided by partners.


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In its latest intervention, Apple has published a new study by economists at Analysis Group data that claims its App Store ecosystem enabled $1.4 trillion in global economic activity in 2025, driven mainly by physical goods, services, advertising, and a growing wave of AI-powered apps, while arguing that most of this reve...


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