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Title: Apple Must - Great Apple tips and useful insights

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Like Apple Pay for credit…

News from China as Visa announces that Chinese Visa card holders will soon be able to pay for things with Apple Pay as it will be possible to add their cards to the service.

Security and privacy are protected because when adding Vis...


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Apple may be paying Google five times as much as we originally thought in exchange for access to Google Gemini models, speculates Deepwater Asset Management analyst, Gene Munster, speaking to the Financial Times.

Speculation so far has suggested Apple to be paying a cool billion to Google for this, but the ide...


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Day three in what appears to be Apple services week chimed with the huge news that Sid Meier’s Civilization VII is coming to Apple Arcade. I’m pretty pleased about this as I’ve been a devoted player of the game since the beginning.

The OG strategy game

Apple tells us that on February 5, “the a...


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Eddy Cue on services

Did you know 850 million people use at least one Apple service each week? You do now, as Apple’s senior vice president of Services, Eddy Cue, has confirmed 2025 was a ‘record-breaking’ year for Apple’s thriving services business.

The goos...


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Apple has become the world’s biggest smartphone brand, according to Counterpoint, which reports the company achieved 20% share and 10% YoY shipment growth in 2025.

“Apple’s growth in 2025 was driven by its expanding presence and rising demand across emerging and mid‑size markets, supported by a stronger produc...


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