AppInstitute

Here is something I have watched play out in salon after salon. An owner signs up for free booking software, fills the diary, and then notices a line item they did not expect: a commission on every new client who found them through the software’s own marketplace. T...

Let’s take a look at AppBuild.diy vs Trainerize… Here is a distinction I wish more fitness business owners drew early: there is a difference between software that helps you coach a client, and an app that carries your whole brand. Trainerize is superb at the fi...

I have watched a lot of gym owners buy expensive management software, get a branded member app bundled in somewhere on the higher tier, and then realise the app is the part their members actually touch every day. That ordering of priorities is backwards more often ...

Here is a fork in the road every growing restaurant hits: do you buy a single system that runs the till, the kiosk, the website and the app all wired together, or do you own a branded app you build and shape yourself, ...

I have spent fifteen years watching restaurant owners sign up for the first tool that promises to take orders, and then quietly wish, a year later, that they had bought something that did more than process a checkout. That is the honest tension at the heart of thi...