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It’s common for people to confuse Google Tag Manager vs Google Analytics 4 because both are often part of many websites’ tracking setups. But they play entirely different roles: Google Analytics handles analytics and reporting, while Google Tag Manager deploys tracking scripts on your site.
This guide goes deeper into what each one does, how they differ and how to d...
Businesses today must navigate a growing and complicated web of privacy laws. Compliance issues come up in every customer encounter, and IBM’s 2025 Cost of a Data Br...
As of today, April 30, 2026, we’re announcing the first step of our brand refresh. Another software company talking about a cosmetic redesign? Not quite. This update isn’t just about how Matomo looks. It’s about making the whole Matomo experience clearer, faster and more user-friendy.
Why we’re making this changeOver time, Matomo has grown significantly. New fea...