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Website title: Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
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In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches.
With privacy-centric methods like server‑side tagging and consent-base...
“Attribution is dead.”
That’s a sentiment we see echoed all the time within marketing circles. It’s tempting to believe this idea when marketers are struggling to prove the value of their efforts. Attribution models like last-click models overvalue the final touchpoint, while first-click models overvalue the early stage of the customer journey.
Bu...
As part of its next phase of international growth, Matomo is reshaping its governance to reinforce its global strategy while deepening its footprint in Europe. Adam Taylor, formerly COO, is appointed CEO, while current leader Matthieu Aubry moves into the newly formalised role of Chief Product Officer (CPO). The company is also expanding its regional leadership in France ...
Web analytics used to feel simple.
You installed a tracker, watched your traffic go up or down, checked conversions, and trusted that what you were seeing represented real people doing real things on your site. If sessions grew, you assumed you were winning. If they dropped, you assumed something was wrong.
That mental model no longer works.
A...
It’s a fact that Europe’s General Data Protection Regulation (GDPR) reshaped how people do [digital] business across the European Union (EU), the wider European Economic Area (EEA) and the United Kingdom (UK). Since Brexit, the UK has enforced its own version (the UK GDPR), which mirrors the EU’s framework but applies specifically to individuals in the UK. Even so, a nagging ...