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Wellington, New Zealand, 1 September 2026 – Matomo today announced the launch of its Reseller Partner Programme, an additional tier within its existing Implementation Partner ecosystem. The programme enables organisations worldwide to work with selected local partners for Matomo Cloud and Matomo Self-Hosted.

For customers, this means a more streamlined commercial re...


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There was a time when website traffic came from a handful of well-understood channels: organic search, paid ads, social media, and direct visits. But over the past few years, that picture has changed. AI-powered platforms like Google’s AI Mode, ChatGPT, Perplexity and Bing’s Copilot now act as an entirely new discovery layer. It’s one that most analytics tools weren’t built t...


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One morning, you open your analytics dashboard and see something every marketer hopes for: Traffic is up, not by a few percent, it has doubled overnight.

For a moment, it feels like all your hard work has finally paid off. Maybe one of your blog posts has gone viral. Perhaps Google rewarded your latest SEO improvements. Or maybe someone influential shared your webs...


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Google Analytics has been the industry default for years. But privacy-first browsers, consent requirements and a fundamental shift in how people discover websites through AI assistants are making it harder to trust GA’s reports.

Here’s a look at the common Google Analytics tracking issues, and why


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Data breaches expose personal data at a massive scale. In the second quarter of 2025 alone, nearly 94 million data records were leaked, impacting millions of individuals worldwide.

As these risks grow, governments have introduced stricter data pro...


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