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Website title: Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
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For years, Google has maintained that personal content from Gmail, Google Drive and Google Photos wouldn’t be used to personalise advertising. That commitment now comes with an exception.
Following an update to its privacy policy on October 16, 2026, information from these...
Imagine researching egg freezing. You might be exploring your options, navigating uncertainty or making one of the most personal decisions of your life.
Now imagine seeing fertility-related advertising on social media because you visited a healthcare website weeks earlier.
For a marketer, this...
Every marketer wants to understand what’s working.
We use analytics to measure performance, optimise campaigns and make better decisions. Over time, we add tools, pixels and integrations to help us understand customer behaviour.
But do we know exactly what information our websi...
Two critical security vulnerabilities affecting PHP were disclosed today, October 21, 2026. These vulnerabilities could allow attackers to execute malicious code on affected servers without authentication.
Matomo Cloud customers are already protected. No action is required.
Matomo On-Premise users should update their PHP...
Analytics stacks rarely start as architecture projects. A team adds web analytics, then a CRM, campaign platforms, experimentation, BI, a data warehouse and, increasingly, AI tools. Each addition solves a real problem. Over time, the setup can create a different one: overlapping capabilities, conflicting nu...