With the 5.8.0 release of its platform, Matomo introduces new capabilities designed to help organizations better understand and measure the growing impact of AI assistants on website traffic.The new version provides efficient, privacy-first tools that help teams better understand their traffic in the age of AI and generate stronger insights for decision-making.

...

With AI Assistants being an integral part of our private and professional life, many website owners and marketers wonder about how these systems affect traffic.

Often, their organic traffic is flat. But their content keeps showing up in ChatGPT answers. Something is clearly happening, but it’s not reflected in their analytics.

This is the new normal for a ...

Data privacy regulations are evolving, customer expectations are rising and businesses need the right tools to build trust and stay compliant.

Data privacy management software comes in many different forms. There are consent managers, mapping tools, breach response systems, vendor risk platforms, and more.

This guide explains the main categories of priva...

Websites generate an endless stream of behaviour signals each day. Page views, traffic sources and bounce rates paint part of the picture, yet the deeper story often remains hidden. Campaigns may succeed with one group but fall flat with another, and content that drives strong engagement in one segment may barely register in the next.

This gap between what happened ...