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I have been in marketing long enough to know one thing for certain: Timelines change.
A product launch gets pushed back. Leadership needs another round of approvals, or creative takes longer than expected. A funding decision has been delayed. Suddenly, the advertising campaign that was supposed to launch next week is launching next month.
That does not mea...
Many nonprofits assume “Everyone knows who we are.” In reality, community awareness is often uneven.
Some people recognize the organization’s name but do not understand its mission.
Others may know one program, but not the full scope of services.
Some may hold outdated assumptions about what the organization does, whom it serves or why funding is need...