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Marketing directors are under a lot of pressure right now.
Generate leads. Improve conversion. Support sales. Strengthen recruiting. Launch the campaign. Prove the ROI. Do it quickly. Do it efficiently. And, ideally, do it without asking for more budget.
When the pressure is high, it is tempting to focus on the most immediate marketing tactics: a new campa...
Billie Bailey | Amperage Marketing + Fundraising
Is Your Donation Form Helping — or Hurting — Your Fundraising?For many nonprofits, significant time and energy go into fundraising campaigns, appeals and donor communications. But when a supporter decides to ...