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The new year brings updated tax deduction rules for individuals making charitable gifts in 2026. How should your nonprofit’s fundraising program be prepared to respond to both your organization’s and donors’ needs.

First, consider your donor segments. Small to mid-size donors may see more of a tax benefit in their annual gifts than corporate and major donors to your...


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Season’s greetings, friends. Have you heard of that ol’ holiday song, “The 12 Days of Amperage”? We’ve applied our own creative spark to the well-known English carol, and it’s a sight to behold in our animated video.

Thank you for reading and working with us this year. It is our p...


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Nonprofits may run on passion, but behind every mission is a board of directors doing the quiet, unglamorous work of keeping the organization upright. Think of them as structural beams but with subcommittees. Strong board development and governance transform a well-meaning group of volunteers into a strategic force. Clear roles strengthen accountability and prevent the classi...


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For any industry, people make assumptions about how things work that escalate into full-blown myths. Not on our watch. Here, the Amperage Marketing & Fundraising team does a little myth busting for some things in our business.

Branding

Myth: Branding doesn’t impact the bottom line.Fact: A strong brand drives measurable result...


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As we approach the critical year-end giving season, understanding donor behavior is essential for nonprofit fundraising. Recent insights by retail and e-commerce analyst Claire Tassin help do just that. Her article, 


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