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This year feels a bit like a pressure cooker for some nonprofits.
We are seeing a familiar mix of headwinds: economic uncertainty, tighter grant funding and growing strain on organizations that have not built resilient, diversified revenue streams.
In moments like this, it can be tempting to react fast and fundraise harder. Send more emails. Add more event...
Amperage Marketing + Fundraising has awarded the 2025 Golden Chicken awards. Presented annually to people and projects nominated by other Ampers, the awards recognize outstanding work in numerous categories.
The name comes from Mark Mathis, retired partner and co-founder of Amperage, who coined the phrase, “Show them the chicken,” while working on a client project. ...
CEDAR FALLS, Iowa — Billie Bailey has joined Amperage Marketing + Fundraising as a Fundraising Adviser, bringing more than 30 years of executive leadership experience in the nonprofit and museum sector. In her role, Bailey will support clients through feasibility studies, campaign planning and strategic fundraising initiatives, helping organizations clarify direction and achi...
When a client wants to do a commercial, I’m genuinely excited, because commercials can be powerful. A well-done commercial creates emotional connection, and emotion is what drives human behavior.
That’s also why this is not the kind of project you can wing because you “know a guy.” You don't go, for example, to your cousin to diagnose something or t...