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For any industry, people make assumptions about how things work that escalate into full-blown myths. Not on our watch. Here, the Amperage Marketing & Fundraising team does a little myth busting for some things in our business.

Branding

Myth: Branding doesn’t impact the bottom line.
Fact: A strong brand drives measurable re...

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As we approach the critical year-end giving season, understanding donor behavior is essential for nonprofit fundraising. Recent insights by retail and e-commerce analyst Claire Tassin help do just that. Her article,  href="https://pro.morningconsult.com/analysis/nonprofit-donors-demographic-research-2025?utm_source=newsletter&utm_medium=email&utm_campaign=...

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AI in Marketing

Marketing budgets are tight and time is limited, so it’s no surprise that our clients are wary of shiny new stuff like AI. Content demands keep increasing, though, and overwhelmed marketing directors often ask us: What is the value of AI in marketing?

My short answer: It won’t replace the expertise of human marketers, but AI does a couple of marketing things well:</...

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It’s exciting! Your organization has an opportunity to grow by building or purchasing a larger facility, taking on a new program or service, renovating an existing space or … fill in the blank. Just think what you could do to further your mission, serve more people or fulfill an unmet need&nb...

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Strategic public relations is so much more than press releases and media pitching.

It’s about increasing positive sentiment and influencing how people think and feel about your organization across all the places your brand shows up — earned media, your own channels, href="https://amperagemarketing.com/2024/05/4-ways-to-elevate-your-community-relations/" rel="noo...

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