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Artificial intelligence is changing more than how marketing teams work. It is changing who enterprise marketing platforms are being designed to serve. In Marketing in the Agent Era, Colin Day, Chief Marketing Officer at Oktopost, argues that the next generation of marketing technology will be ...
The way pharma companies choose their suppliers has fundamentally shifted and it’s essentially to understanding them all. Decision-making has become longer, more collaborative, and far more rigorous, with larger cross-functional teams and formal procurement processes now the norm rather than...
Proposal Deadline: August 21, 2026
Article Submission Deadline: December 15, 2026
The Journal of International Marketing (JIM) has historically led th...
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