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Authenticity drives modern marketing. Learn how brands can earn influence by connecting credibility and culture where it matters most.
Atlanta has always known a little something about influence.
It’s the city where culture and commerce meet on Peachtree Street, where creators become movements, and where local pride shapes global trends. From trap music to tech s...
Who’s adopting AI faster: tech-savvy experts or beginners? With artificial intelligence becoming increasingly integrated into daily life, this question carries enormous implications for marketers and product designers. A new Journal of Marketing study reveals a surpris...
Discover the top influencer marketing trends: best-performing formats, key sectors-industry, and partnership types to drive Affiliate sales.
Discover the most comprehensive affiliate marketing study powered by real Instagram affiliate data. This report reveals 15 top insights every e-commerce brand should know, from the rise of social commerce to optimizing content mix, tr...
Combat the dual threats of AI-generated content and plagiarism that are eroding audience trust and exposing your brand to financial and legal risks. Download the essential new Copyleaks guide to learn how to safeguard your intellectual property, protect revenue streams from piracy, and implement an enterprise-ready content solution for authenticity and reputation protection. ...
Have you ever been to an estate sale or scrolled through Facebook Marketplace and noticed a seller drop the price? Sometimes it’s not about hard bargaining. Instead, the seller offers a discount because the buyer “really gets it”—maybe the buyer went to the same school as the seller, grew up in the same town, or has a family connection to the item’s past. In these moments, mo...
