Alex Genn Copywriting

Here’s a question worth sitting with: if only 25% of DC pension holders aged 45 or over have a clear plan for how to take their money, whose job is it to help them get there?

According to the FCA’s Financial Live...

Are your financial promotions genuinely clear? Not just compliant-on-paper clear, but actually clear to the everyday investor who has £10,000 sitting in a cash savings account because the investment world feels too complicated to engage with?

That’s the challenge the FCA has put front and centre in its

Is your insurance marketing keeping pace with what the FCA actually expects from firms right now?

If you haven’t read the regulator’s brand new Regulatory Priorities report for insurance, pu...

For most marketing teams in financial services, compliance is seen as a necessary constraint.

Campaigns need to move quickly, but every piece of content must be reviewed, approved and documented. This often creates tension between marketing and compliance,...

Most marketing teams naturally think in terms of individual assets.

A landing page. An email. A brochure.

Each piece is created, reviewed and approved on its own terms. But from a regulatory perspective, this is only part of the pictur...