Alex Genn Copywriting

Is your insurance marketing keeping pace with what the FCA actually expects from firms right now?

If you haven’t read the regulator’s brand new Regulatory Priorities report for insurance, pu...

For most marketing teams in financial services, compliance is seen as a necessary constraint.

Campaigns need to move quickly, but every piece of content must be reviewed, approved and documented. This often creates tension between marketing and compliance,...

Most marketing teams naturally think in terms of individual assets.

A landing page. An email. A brochure.

Each piece is created, reviewed and approved on its own terms. But from a regulatory perspective, this is only part of the pictur...

In recent updates to their consumer duty guidelines, the FCA highlights testing as a key way to ensu...

“Clear, fair and not misleading” is one of the most widely quoted FCA requirements.

But in practice, many marketing teams still treat it as a wording exercise.

The