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Alaska Seafood Marketing Institute

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Alaska Seafood Marketing Institute (ASMI) is taking a closer look at how European consumers understand and experience surimi as part of a new Pan-European Genuine Alaska Pollock Surimi project designed to strengthen the position of Alaska surimi in the European market.

Europe is already an important market for Alaska surimi, importing approximately 40,000 metric tons v...


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The Alaska Seafood Marketing Institute (ASMI) was proud to participate in Sprouts Farmer’s Market (link to external site) annual conference and vendor showcase, SproutsCon, in Nashville, Tennessee.

SproutsCon brings together store and department managers, corporate leadership, and vendor...


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Jeff Welbourn serves as President of Trident USA, leading Trident Seafoods’ North America and Latin America businesses, including Value-Added Operations, Domestic Sales, Commercial Strategy, Research & Development, Product Management, and Sales Operations. In this role, he works across harvesting, processing, sales, and operations to drive sustainable growth and create va...


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ASMI carried out the World Cup Activation at Arena Globo, located in Parque Ibirapuera, São Paulo, during the FIFA World Cup 2026. The activation combined Alaska seafood tastings with promotional activities during Brazil’s matches, creating direct engagement opportunities with consumers in one of the country’s highest-profile sporting events.

The activation featured ta...


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ASMI conducted a consumer survey in Japan in May 2026. The survey targeted men and women aged 20-69, living in Japan, who purchase seafood at supermarkets at least one day per week. Of the 1,000 people surveyed, the results show that clearly labeling seafood as “Product of Alaska” and highlighting key attributes such as 100% natural and sustainably sourced significantly incre...


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