Alaska Seafood Marketing Institute

The September 2026 ASMI Industry Update highlights media coverage, global marketing activities, industry resources, campaign assets, and upcoming opportunities for Alaska seafood stakeholders.

Events  |  Media Coverage |

Development and launch for a regional website to support the Middle East, North Africa, and West Africa (MENAWA) region is complete.

Check out the new MENAWA website here (external link).

During the development period, content was created to ensure that messaging and ...

Alaska Seafood Marketing Institute’s (ASMI) partnership with Japanese seafood influencer Asana Mori(external link) generated strong consumer engagement in September 2026, with four video releases collectively exceeding 1 million views.

ASMI coordinated Mori’s trip to Du...

New nutrition data for commercially important Alaska seafood species is now available on a new technical resources webpage, providing industry members, researchers, marketers, and consumers with the first publicly available so...

In summer 2026, Alaska Seafood Marketing Institute (ASMI) partnered with Rewe, Edeka, and Kaufland to promote private label Alaska seafood through an omnichannel retail campaign across five major German cities.

Over a 60 day in-store activation period, shoppers were introduced to a diverse range of Alaska salmon, rock sole, and Alaska pollock products through sampling ...