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When people think about ad revenue in streaming, they usually think about demand, fill rate and CPMs. Underneath all three is something less glamorous: metadata.
1. How metadata starts. At ingest, most assets arrive knowing very little about themselves. They carry a title, a synopsis, series and episode numbers, a genre and rating, rights windows, tech...
For years, the Akta platform has given customers a true “glass to glass” view of every stream they deliver, from the moment content leaves the source to the moment it lands on a viewer’s screen. That visibility has always been a differentiator. But visibility alone doesn’t move revenue. What you do with it does.
That’s where AI changes the game.
From Seei...How audiences watch video content today varies by application, viewer and content.
A video’s value increasingly depends on how easily audiences can watch it in the format they prefer. A program produced in widescreen may reach viewers through a television application, a website, or a phone held vertically. Content owners must accommodate those viewing habits while mana...
When master control hardware chassis and statmux appliances come up for maintenance renewal, the default instinct is to re-up the contract.
The rationale sounds responsible: live broadcast transmission cannot risk an unproven operational model.
Yet the belief that cloud playout is still experimental for tier-1 live workflows ignores what is already running in pr...
Video quality has long been one of the key metrics and visual standards of measurement in the video universe – and it can carry a growing price tag. Higher resolutions, expanding content libraries, longer viewing times, and larger audiences increase the amount of data that streaming providers must store and deliver. Traditional encoding workflows often compound the problem by...