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Open any quick comm, search “protein,” and the number is doing all the selling. Atta claiming 12g per 100g. Whey protein products promising 24g a scoop. 20g protein paneer. We read it like an MRP: BIGGER looks like BETTER value.
But that number doesn’t tell the whole story. Labs don’t measure how much protein your body can use. Instead, they estimate protein...
India is getting older, faster than most people realise. By 2026, one in every seven Indians will be over 60. It is one of the most significant demographic shifts in the country’s history, and its health implications are only beginning to be understood.
Most conversations about healthy ageing in India focus on ...
Whey Too Much: What’s behind India’s protein price crisis?
For millions of Indians who’ve made whey protein a part of their daily routine, the past two years have been a glaring reminder of an uncomfortable development: what was once a manageable monthly expense has now become a hefty purchase.
The raw materials needed to manufacture whey protein powd...