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iD Fresh Food has expanded its protein-focused product portfolio with the launch of iD Protein Chapati and iD Protein Parota, strengthening its presence in the fast-growing protein-infused foods segment. The new products are currently available in Bengaluru and Mumbai, with Delhi scheduled to go live later this month.
Building on the success of its protein-rich batter ...
Pluckk has expanded its clean-label product range with the launch of a guilt-free tomato ketchup, targeting urban Indian households seeking healthier everyday food choices.
The company said the new ketchup is produced in small batches using real tomato paste and replaces refined sugar with jaggery for natural sweetness. Positioned as a low-calorie alternative, the prod...
Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has forayed into the natural hydration segment with the launch of TBH Coconut Water under its ‘To Be Honest’ (TBH) brand. The move expands TBH’s clean-label portfolio from healthy snacks into beverages, marking the brand’s entry into the rapidly growing functional drinks market.
TBH Coconut Wat...
Ranbir Kapoor has been roped in as the brand ambassador for SALONI Mustard Oil, SALONI Soya Chunks and Stayfit Refined Oil by Mahesh Edible Oil Industries, signalling a major push toward national expansion and accelerated brand building.
The company has set an ambitious target of achieving 25 per cent year-on-year revenue growth in FY 2026–27. Its strategy includes ent...
IB Group marked World Protein Day by rolling out a nationwide nutrition awareness campaign titled ‘Har Ghar Har Din Chicken Protein’, reaching more than 2,500 tehsils across 20 states to address India’s growing protein deficiency challenge.
The campaign, spanning Jammu & Kashmir to Tamil Nadu, focused on educating rural and semi-urban populations on the importance ...