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You’ve read the studies about the best time to post on social media: Tuesday at 10am ; Wednesday at 11am; Sunday never. You’ve adjusted your schedule. You’ve set the reminders. And still, your best-performing post this year went live on a Thursday evening, almost by accident.
Sound familiar?
Here’s what’s actually happening. According to our
Your social media content ideas aren’t the problem. The reason they go unnoticed is.
You publish, the notification pings. And then… Silence: no engagement, no clicks, no sign that anyone stopped to read what you spent time creating. Most social media professionals assume the issue is the format, the timing, or the algorithm. Our recent study shows that the problem lies...