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Looking back to see the future.  Tech for older adults has been a market category for a long time.  It is documented in a 2009 Market Overview as ‘Tech for Aging in Place’ and is accompanied by a categorized


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Living alone and fall risk.  Today 43% of women aged 75+ live alone – that is, in their own home versus a senior living community. They are


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An email from a startup founder offered this observation about older adults’ comfort with technology: “The user experience gap between what a product promises in a press release and what a 78-year-old will actually pick up and operate is where most elder care technology quietly fails.”  Not true. If it provides a much-wanted experience like a c...


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