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How SaaS CEOs justify brand investment while still driving short-term pipeline and CAC efficiency.
I’ve sat in more than a few meetings where the sales leader and marketing leader were politely — but unmistakably — at war.
The CRO was waving a dashboard showing a dip in pipeline coverage and declaring, “We need more leads. Now.”
The CMO, equ...
In this episode of Margins and Mandates, Jeff sits down with Mike O’Malley, CMO of cybersecurity provider Oligo Security, to talk about what it really takes to transform and scale SaaS companies in hyper-competitive markets. Mike shares lessons from leading CyberArk’s rapid pivot from perpetual licenses to SaaS in just six quarters, blitz-scaling API security pioneer NoName ...
