In 2026, influencer marketing budgets are shifting toward authentic, creator-led content as brands move away from polished, brand-first campaigns. In South Africa, agencies like Penquin report that audiences increasingly prefer relatable, culturally relevant content from micro and mid-tier creators over celebrity influencers. This shift reflects growing consumer scepticism, r...

Ethiopia is advancing a major tourism renaissance through sweeping national reforms, new ecotourism destinations, and large-scale infrastructure development, positioning itself as one of Africa’s fastest-emerging travel hubs. Backed by a national strategy led by Prime Minister Abiy Ahmed and regional recognition from IGAD, the country is expanding sustainable tourism across i...

Restaurant menus are more than a list of dishes—they function as the operational and economic core of a restaurant. This article explains how menu design shapes kitchen efficiency, staffing, cost control and profitability. By limiting complexity, structuring choices effectively and aligning menus with operations, restaurants can improve consistency, reduce waste and increase ...

Africa Food Show 2026 in Cape Town highlights the growing importance of trade shows in Africa’s $1 trillion food sector, as global industry leaders expand investments to secure partnerships, drive innovation, and access high-growth markets across the continent.

This article explores how economic intelligence is becoming a critical but underdeveloped policy tool for African economies. It examines Africa’s structural position in the global economy, including its low share of global trade and manufacturing, persistent dependence on commodity exports, and high import vulnerability. The analysis highlights how demographic growth, industr...