The top 10 international Pay Per Click Industry News from August 25 to September 8, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) Broad match isn’t always the new black
Navah Hopkins shares Optimyzr data showing clearly that BM still need optimization activities to work well
https://www.linkedin.com/feed/update/urn:li:activity:7110516434266447872/

2) Google apologizes for the mess they did with auto-generating GA4>GAds conversions
Ginny Marvin explained that the new conversion goals popped out automatically in many GAds accounts lately might be connected to UA sunset
https://www.linkedin.com/feed/update/urn:li:activity:7110518778983018496/

3) Chart top search terms scipt
Mike Rhodes did it again (and again) giving some interesting data visualization with scripts
https://mikerhodes.circle.so/c/mike-s-2-pmax-scripts/script-to-chart-top-search-terms

4) Keep an eye on automatic tROAS where you didn’t set them
Adriaan Dekker shared a conversation excerpt by Kirk Williams in which he was alerted that Google might lower implicit 100% tROAS where target were not set
https://www.linkedin.com/feed/update/urn:li:activity:7110146189605371904/

5) Google used minimum bid and RGSP to make cash out of ad auctions
Mike Ryan shares an interesting post explaining how auction winners where automatically swapped, while Google admissions on min bids where made public
https://www.theverge.com/2023/9/19/23880275/google-search-ads-competition-auction-prices-doj-trial-antitrust
https://www.linkedin.com/feed/update/urn:li:activity:7110514642526834688/

6) Why PMax segmenting over historical performance is a defensive strategy
Ruben Runneboom explained why you cannot ignore price benchmark if you want to maximize performance
https://www.linkedin.com/feed/update/urn:li:activity:7110978854789275650/

7) Facebook Ads innovations for shopping season & rules to test
Holyday season improvements are coming + Bram Van der Hallen shares details on some interesting automatic rules for Meta Ads
https://www.linkedin.com/feed/update/urn:li:activity:7110516913557901312/
https://www.facebook.com/business/news/new-tools-to-help-advertisers-this-first-ai-powered-holiday-season

8) Did you know that you can have CPC or CTR benchmark data in GAds?
Noo? Me too! But Ariaan Dekker shared a screenshot of the tool (available only if you ask to your account manager and sign a NDA with Google)
https://www.linkedin.com/feed/update/urn:li:activity:7108447990872223746/

9) Advertiser lost thousands of dollars during GAds experimental test
Melissa Mackey explained that “expanded targeting” was enabled on one of her managed accounts even if she had opted out. So whatch out, because I found it too!
https://www.seroundtable.com/advertiser-money-lost-google-ads-experiment-36030.html

10) TikTok improves first party analytics
The social giant made public some data about brand lift effect and announced improvements in its measurement tools
https://www.tiktok.com/business/en/blog/attribution-analytics-performance-comparison
https://www.tiktok.com/business/en-US/blog/beyond-click-attribution-views-impact-purchase

EXTRA CONTENT
Hidden gems in GMC https://www.ppcmastery.com/blog/tpe-59-12-hidden-insights-in-gmc

Google rolls out automatically created assets globally https://searchengineland.com/google-rolls-out-automatically-created-assets-to-all-advertisers-432224

How to creatively use TikTok ad library https://www.wordstream.com/blog/ws/2023/09/14/tiktok-ads-library

Pinterest announced new updatesto ads https://newsroom.pinterest.com/en/post/pinterest-unveils-slate-of-new-product-updates-and-ad-solutions
Google’s brand restrictions mini-guide https://www.wordstream.com/blog/ws/2023/09/18/google-ads-restrictions

Are you being manipulated by GAds? https://searchengineland.com/google-ads-manipulation-432089

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from August 25 to September 8, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) Segmenting PMax campaigns on items’ price competitiveness
Ruben Runneboom shared a script ideated by Jermaya Leijen which uses MC benchmarch data to segment PMax campaigns (ie.: auto-tune item bids)
https://www.linkedin.com/feed/update/urn:li:activity:7105517708481298435/

2) Meta might offer an ads free version of Facebook/Instagram/WA for a paying subscription in Europe
This move could counterbalance the loss for ad revenue and meet EU’s DSA requirements at the same time
https://searchengineland.com/meta-remove-ads-facebook-instagram-paid-for-subscription-431564

3) More insights at asset group are coming to PMax
Navah Hopkins shared sono interesting consideration on Sergey Gordeev’s post in LI who first spotted this drill down functionalities
https://www.linkedin.com/feed/update/urn:li:activity:7105912035380482051/

4) An interesting case story of PMax fix
Miles McNair and Bob Meijer shared a case in which they show how to diagnose and fix an underperforminhg PMAx campaign
https://www.ppcmastery.com/blog/tpe-57-how-we-fixed-a-broken-pmax-campaign

5) A recap of the latest updates in MetaAds
Bram Van der Hallen did a nice recap of the most important small FBAds updates in the last weeks
https://www.linkedin.com/feed/update/urn:li:activity:7102668069201666048/

6) URL targeting improvement in PMax
SEL reports an update spotted by Thomas Eccel, which now allows to set inclusion/exclusion rules for URLs in PMax asset groups
https://searchengineland.com/google-url-contains-targeting-functionality-performance-max-431572

7) You can now schedule individual assets in FBAds
Bram Van der Hallen spotted a new function to schedule single ads (instead of entire campaigns, as it was before)
https://www.linkedin.com/feed/update/urn:li:activity:7105907065822265344/

8) New unified tracking tag (Google Tag) for all Google’s products in GTM
Google will update the tracking tag in its Tag Manager for GA4, GAds and all other big G products
https://support.google.com/tagmanager/answer/13543899

9) Mini-guide to Google enhanced conversions
Chance Carnahan (Adswerve) shared a nice guide to enhanced conversion implementation and settings
https://adswerve.com/blog/all-you-need-to-know-about-googles-enhanced-conversions/

10) Google will roll out what they called Limited Ads Serving policy
Accounts eligibility to run ads will be assessed on customers’ feedback and account standing according to past violations
https://support.google.com/google-ads/answer/13986050

EXTRA CONTENT
Reddit updates some functions of its ad platform https://www.redditinc.com/blog/unlocking-advertiser-success-through-enhanced-targeting-capabilities-an-update-on-our-contextual-tools-and-ml-powered-keyword-suggestions

Pinterest launched its own ad library https://www.linkedin.com/feed/update/urn:li:activity:7105955251693793280/

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from August 14 to 25, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) How many conversions you need to have PMax outperforming your targets?
Two separate studies (the first one by Mike Ryan) on consistent aggregated data show that PMax need at least 5 daily conversions to get the highest success canches
https://www.linkedin.com/feed/update/urn:li:activity:7094587616490139648/

2) New script/report templates for Performance Max
Jack Felstead found a way to give visibility to budget allocation & conversion x placements working on Mike Rhodes’ script. while Bram Van Der Allen worked on Looker Studio
https://www.linkedin.com/feed/update/urn:li:activity:7100844556216102912/
https://www.linkedin.com/feed/update/urn:li:activity:7098305044499881984/

3) Meta gives more tools to search for brand connected promotions
A new tool in the ads library gives the ability to extract all kind of promotions connected to a searched brand (Andrew Hutchinson)
https://www.socialmediatoday.com/news/meta-adds-branded-content-campaign-oversight-to-ads-library/691703/

4) 7 ways to segment PMax campaigns
Kirk Williams recap all the possible approaches to get the best performing PMax structure
https://zatomarketing.com/blog/how-to-structure-performance-max-campaigns-7-ways

5) MetaAds new targeting options for B2B
Aaron Zakowsi spotted new company size + revenue targeting options added in Ad Manager
https://www.linkedin.com/feed/update/urn:li:activity:7098395170844344320/

6) What you need to know about Discovery Ads being upgraded to Demand Gen campaigns
Mark Irvine recaps all differences and possibilities of the new campaign type

https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns
https://support.google.com/google-ads/answer/13859703 (official announcement by Google)

7) Meta, Google, TikTok & Snapchat all announcing how they will complain with EU’s DSA
All the companies will give more transparency and different options to comply with the upcoming European Digital Services Act
https://searchengineland.com/google-targeted-ad-data-eu-rules-431153 (Nicola Agius)
https://www.socialmediatoday.com/news/algorithmic-sorting-facebook-instagram-opt-out-EU/691567/ (Andrew Hutchinson)
https://newsroom.tiktok.com/en-eu/fulfilling-commitments-dsa-update
https://newsroom.snap.com/it-IT/digital-services-act-snap

8) TikTok introduces Search Ads
The company announced that they will finally launch the function they have been testing for in the last months
https://www.tiktok.com/business/en/blog/introducing-tiktok-search-ads-toggle

9) YouTube optimization quick cheat
Miles McNair recaps 10 interesting tips to improve video ads performance
https://www.linkedin.com/feed/update/urn:li:activity:7098989398909739009/

10) Google will stop showing anonimous reviews from Google Local Service Ads starting from August 25
Barry Schwartz republished a Tweet by Anthony Highman showing the announcement
https://www.seroundtable.com/google-local-service-ads-anonymous-reviews-35913.html

EXTRA CONTENT
Google PMAx still under spotlight for targeting childre on YT https://searchengineland.com/ipg-mediabrands-pause-google-pmax-campaigns-430937

Google issuing refunds for missold ads on its Video Partner SItes? https://searchengineland.com/google-issues-refunds-accusations-mis-selling-ads-430695

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from July 28 to August 14, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) Are serious search term reports coming to PMax?
An update in GAds API improved the possibility to have a clearer (but still limited) report for search terms (Mike Rhodes & Martin Roettgerding)
https://www.linkedin.com/feed/update/urn:li:activity:7096358122285395968/

2) PMax feed only campaigns might come to a sudden end
Google might use images from product feed to unlock additional inventory & formats (Mike Ryan)
https://www.linkedin.com/feed/update/urn:li:activity:7096773927405780992/

3) Enhanced CPC in shopping campaigns will behave like manual CPC starting from October 23
Adriaan Deckker recalls an update which could radically change standard shopping campaigns behaviour
https://www.linkedin.com/feed/update/urn:li:activity:7096377191914979328/

4) The hidden power of seasonal adjustments
Felix Kohmaier suggests some interesting ways of using seasonal adjustments in expected conversion numbers to prevent budget waste
https://www.linkedin.com/feed/update/urn:li:activity:7096761782224003072/

5) MetaAds spending limits mini guide
Jon Loomer explains in details how spending limits act at account and campaign level
https://www.jonloomer.com/campaign-spending-limits-account-spending-limits-daily-spending-limits/

6) TikTok limits targeting options in Europe to meet EU privacy requirements
The chinese social giant announced a revision of its PPC platform limiting the use of personalized ads
https://newsroom.tiktok.com/en-eu/fulfilling-commitments-dsa-update

7) 10 good examples of FacebookAds campaigns
Marisa Giacalone (Jumpfly) shares her top ten MetaAds in the health & wellness industry
https://www.jumpfly.com/blog/my-10-current-favorite-health-wellness-ads-on-meta/

8) All the ways to exclude branded traffic in PMax
Menachem Ani explains how to exclude brands in Google Performance Max campaigns and when to use one of the 4 ways to do it
https://www.linkedin.com/feed/update/urn:li:activity:7096393022120038400/

9) TikTok AI script generator mini-guide
Anna Sonnenberg shares several best practices in using the automatic script tool to quickly generate short-form video ads
https://www.socialmediaexaminer.com/how-to-make-better-tiktok-ads-tiktok-ai-script-generator/

10) Microsoft PMax & other updates for August
Official announcements of improvements by Microsoft + comment on PMax open beta by Dan Roberts (PPC Hubbub)
https://about.ads.microsoft.com/en-us/blog/post/august-2023/performance-max-open-beta-and-other-updates-for-august
https://searchenginehubbub.com/microsoft/microsoft-advertising/microsoft-ads-performance-max-aims-to-be-more-transparent-than-google/

EXTRA CONTENT
Is broad match keeping its promises? https://searchengineland.com/google-ads-broad-match-data-ppc-marketers-429885

Linkedin Ad specs updated to 2023 https://www.creatopy.com/blog/linkedin-ad-specs/

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from July 7 to 28, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) New brand settings for Search & PMax campaigns
Matt Umbro shares a mini-guide to brand restrictions in search campaigns (to mitigate broad match) and PMax brand exclusions (finally)
https://www.practicalecommerce.com/google-ads-improves-brand-settings

2) PMax now let you create assets associated to product collections
Google (finally) allowed to create an association between assets and product groups in Performance Max campaigns (Nicola Agius)
https://searchengineland.com/google-performance-max-product-collections-429728

3) How to revitalize low performing products in PMax/Shopping
Ruben Runneboom shares some suggestions to gain traction on staling products in Performance Max & Shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7090621798848851969/

4) GA4 data finally made their way to Google Ads
Thomas Eccel (via Adrian Dekker) spotted some accounts showing imported data from GA4 (engaged, events/session & avg duration)
https://www.linkedin.com/feed/update/urn:li:activity:7090345104938266625/

5) Firsts impressions of the new Search Terms Insights report in GAds
Mike Ryan shares an overwiev of the new improved report with some tips and suggestions on how to use it
https://www.linkedin.com/feed/update/urn:li:activity:7089260787210305536/

6) FBAds New 1-day engaged views, additional reporting for iOS App campaigns & instant form add-on
Bram Van der Hallen explains how the new attribution settings & CTA work and how to use them
https://www.linkedin.com/feed/update/urn:li:activity:7088111991663321088/
https://www.linkedin.com/feed/update/urn:li:activity:7087036639339831296/

7) Automated customer match list at account level in GAds
Thomas Eccel spotted the new version of “AdWords Optimized Lists” which made their way back to GAds accounts
https://www.linkedin.com/posts/thomaseccel_googleads-ppc-sea-activity-7084815993318838273-5-R4/

8) 9 examples of warm audiences worht a test in FBAds
Anna Sonnenberg (SME) shares a list of audiences to consider for your next Meta campaigns
https://www.socialmediaexaminer.com/9-high-intent-audiences-that-boost-conversions-on-facebook-and-instagram/

9) the 7 pillars of a future-proof PPC Account
Navah Hopkins shares her suggestions to create the best performing and stable structure
https://www.wordstream.com/blog/ws/2023/07/24/ppc-account-structure

10) Google’s final push for PMax campaigns has begun
New tools to “upgrade” from Display & DSA have been released in GAds (Nicola Agius)
https://searchengineland.com/google-display-ads-dynamic-search-ads-upgrade-pmax-429775

EXTRA CONTENT
Best Practices for LIAds https://www.wordstream.com/blog/ws/2023/07/12/linkedin-retargeting

Who’s who (& all what you need list) in PPC https://www.linkedin.com/feed/update/urn:li:activity:7089266054211772417/
Automated discounts landed in GMC https://feedarmy.com/kb/google-launches-automated-discounts-feature-for-google-shopping-after-extensive-beta-testing/
Microsoft PMax in open beta https://searchengineland.com/microsoft-performance-max-open-beta-429584

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from June 23 to July 7, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) Google accused of low quality Video Ads Placements
A report from Adalytics supposedly revealed that Google violated its own quality standards when placing video ads on yhird-party websites (D. Meier)
https://videoweek.com/2023/06/28/google-accused-of-costing-brands-billions-in-video-ad-placements/

2) Google released an open source tool to auto-optimize shopping feeds
Google Feedgen uses Large Language Models (LLMs) to generate optimised titles & description and fill missing attributes in product feeds (A. van de Pol)
https://www.linkedin.com/posts/alexvandepol-apoldigital_googleads-google-onlinemarketing-activity-7081545816783347712-_7mL/

3) Performance Max adoption rates still is around 50% of shopping campaigns
Martijn Beumer (co-founder of the largest EU CSS, Producthero.com) shares PMax adoption rates among thier 431 merchants
https://www.linkedin.com/feed/update/urn:li:activity:7083004004548456448/

4) How PMax brand exclusions works (or will work)
Very nice mini-guide to the new brand exclusion function coming to PMax (B. Meijer & M. McNair)
https://www.ppcmastery.com/blog/tpe-49-brand-exclusions-how-to-exclude-brand-from-pmax

5) Hot to get the most out of PPC for SaaS campaigns
Sophie Logan shares an interesting list of targeting best practices for Software as a Service brands (including display audiences)
https://searchengineland.com/ppc-tactics-saas-brands-429126

6) Advantage campaing budget best practices
Jon Loomer shares a mini-guide to budget strategies in Facebook’s automated campaigns
https://www.jonloomer.com/advantage-campaign-budget-best-practices/

7) The fastest ways to build retargeting audiences on LikedinAds
Eric Jones (B2Linked) shares useful tips to rapidly populate your LinkedinAds remarketing lists
https://b2linked.com/blog/the-fastest-ways-to-build-retargeting-audiences-on-linkedin-ads/

8) Google makes GAds API keyword validation process real time + search themes in PMax
Adriaan Dekker spotted an alert for Google Ads API users that the process will now lead to immediate policy violation failures + Alfred Simon PMax new function
https://www.linkedin.com/feed/update/urn:li:activity:7083018938250330112/
https://www.linkedin.com/posts/adriaan-dekker-93b048a9_pmax-ads-ppc-activity-7083065848566804480-DarN/

9) Also Microsoft now uses 3 strike out rule for policy violations
Starting form July 1, Microsoft joined Google in immediately suspending services when advertisers hit 3 repeated policy violations
https://about.ads.microsoft.com/en-us/blog/post/june-2023/updates-to-our-network-policies

10) Google launched a new (paying) tool to find GenZ favorite music for your ads
Gen Z Music lineup is now available to enrich video campaigns with 18-24 years old favourite music (N. Agius)
https://searchengineland.com/google-ads-gen-z-music-lineup-429148

EXTRA CONTENT
Facebook Ads sizes recap https://www.creatopy.com/blog/facebook-ad-sizes/

Instagram Ad sizes recap https://www.creatopy.com/blog/instagram-ad-sizes/

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from June 9 to 23, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) New Demand Gen & Video View campaigns
Google officially presents (adding some interesting detalis) the new AI powered video campaigns
https://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/

2) Here come automatically created assets for PMax campaigns
Google is testing the expansion to 15 headlines and is going to auto-generate them
https://searchengineland.com/google-automatically-created-assets-performance-max-428226
https://www.linkedin.com/feed/update/urn:li:activity:7071503006260711424/

3) Meta expands ads on Instagram reels
FB/IG Reels are going to be more ad friendly with some interresting new AI powered features
https://www.facebook.com/business/news/helping-business-make-the-right-connections-for-growth

4) Eligible channels for GA4 imported conversions
It will be possible to select if you want your imported GA4 conversions to be credited entirely to GAds or consider also organic search
https://www.linkedin.com/feed/update/urn:li:activity:7077559511430897664/

5) Will DSA be pushed to PMax?
Google is pushing for an “upgrade” of Dynamic Search Ads to PMax campaigns
https://www.seroundtable.com/google-ads-upgrade-from-dsa-to-pmax-35588.html

6) Is a new match type just born?
Martin Roettgerding shares an interesting speculation on how the new pushed broad match might work
https://www.linkedin.com/feed/update/urn:li:activity:7074725391310942209/

7) Meta campaign objectives cheatseet
Jon Loomer shares a nice recap of how to choose the right goals in your Facebook Ads campaigns
https://www.jonloomer.com/meta-campaign-objectives-best-practices/

8) Microsoft realeases predictive targeting in audience ads
Ms is rolling out AI powered predictive audiences which should help advertisers to find new more likely to convert users
https://about.ads.microsoft.com/en-gb/blog/post/june-2023/the-future-is-now-with-predictive-targeting

9) Adding custom variables to GAds account events
Alex van de Pol shares a mini-guide on how adding custom variables to GAds events via Google Tag Manager
https://www.linkedin.com/feed/update/urn:li:activity:7077553692463263744/

10) TikTok expands brand protection to new markets & opens up EU ads award
The company announced the expansion of IAS partnership and the opening of European advertising award subscriptions
https://newsroom.tiktok.com/en-eu/the-tiktok-ad-awards-return-to-showcase-the-greatest-ads-on-the-platform
https://integralads.com/news/ias-expands-tiktok-partnership-for-brand-safety-measurement-to-23-new-countries/

EXTRA CONTENT
Store sales reporting now available in PMax https://support.google.com/google-ads/answer/13653562
Discovery vs Display Ads https://www.wordstream.com/blog/ws/2023/06/12/google-discovery-ads-vs-display
LIAds will expand to CTV https://www.socialmediatoday.com/news/linkedin-tests-expanded-video-ad-placement-streaming-services/653175/

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from May 26 to June 9, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) How to get the best out of PMax campaigns
Fred Vallaeys shares a list of state-of-art suggestions for PMax campaigns
https://www.searchenginejournal.com/performance-max-campaigns/484916/

2) How to build effective GAds custom audiences
Brad Geddes explains in details (in a video) how to build custom audiences (the right way) in Google Ads
https://adalysis.com/blog/how-to-build-highly-effective-google-ads-custom-audiences/

3) Google is phasing out industry-wide trademarks limitations
Google announced the shift to specific advertisers complaints, phasing out generalized trademark blocks
https://searchengineland.com/google-ads-trademark-policy-change-advertisers-ads-428001

4) Linkedin Advertising cost benchmark
Databox released the first benchmark data on LIAds
https://databox.com/average-cost-inkedin-ads

5) New Meta Ads insights repository
Meta launched Campaign Guidance navigator with a lot of first party data on FBAds
https://www.facebook.com/business/campaign-guidance-navigator

6) AI-powered chatbot test results
Jon Loomer shares the first results of a very interesting test of an AI-powered chatbot trained on his website
https://www.jonloomer.com/testing-ai-powered-chatbot-trained-on-website-content/

7) Microsoft is making verification process necessary to advertise on its ppc platform
Starting from August 1, all ads in Microsoft Advertising should come from verified advertisers
https://about.ads.microsoft.com/en-us/blog/post/june-2023/making-microsoft-advertising-safer-with-advertiser-identity-verification?feed=blogposts

8) Is better to use LI Lead Gen Forms or external Landing Pages?
Eric Jones (B2Linked) shares some interesting data on numbers (& quality) of leads retrieved by LG Ads or via website landing pages
https://b2linked.com/blog/linkedin-lead-gen-form-ads-or-leading-to-a-landing-page-which-is-better/

9) Google will add sync columns & segments across MCC accounts
Natasha Kaurra spotted some interesting new features in GoogleAds account manager functionalities
https://www.seroundtable.com/google-ads-sync-columns-segments-across-mcc-accounts-35504.html

1)0 Pinterest Ads mini-guide
Shannon Mullery shared a nice collection of PinterestAds best practices
https://tinuiti.com/blog/paid-social/pinterest-ads/

EXTRA CONTENT
Amazon may launch ads in Prime Video https://searchengineland.com/amazon-may-launch-prime-ads-428013

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from May 12 to 26, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Meta fined (again) in EU
Meta has been fined with a record breaking €1.2 billlion fine by European Data Protection Board fro transferring users’ data from EU to US
https://www.socialmediatoday.com/news/meta-fined-record-13-billion-violating-eu-rules-data-transfers/650933/

#2 The best Google Marketing live 2023 recaps
Executive summary https://www.wordstream.com/blog/ws/2023/05/23/google-marketing-live
Detailed announcements https://searchengineland.com/google-marketing-live-2023-everything-you-need-to-know-427450
Official post https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live/

#3 YouTube Ads targeting best practices
Michel Selzner shares an interesting recap of how to maximize YT campaigns performance
https://www.socialmediaexaminer.com/youtube-ad-targeting-how-to-maximize-your-results/

#4 All FBAds Advantage+ targeting options
Jon Loomer makes some order in ai powered targeting options in Facebook Ads Advantage+ campaigns
https://www.jonloomer.com/advantage-targeting-how-meta-audience-expansion-products-work/

#5 New Meta Lead Ads functionalities
Integrated coupons + other improvements for Facebook Lead Ads
https://www.socialmediatoday.com/news/meta-promotional-lead-generation-tools-facebook/650694/

#6 Linkedin rolled out its Business Manager
Discover with Chris Cesar (Granular) all the most important features of this longly awaited function
https://granularmarketing.com/linkedin-has-finally-rolled-out-a-much-needed-feature-business-manager/

#7 Google Ads benchmark Q1 2023
Wordstream updates its CTR, CPC, CR, CL benchmarks for 24 industries in GAds
https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks

#8 Linkedin new features you might have missed
Dynamic group budgeting, Quality Score & Dynamic ads
https://clixmarketing.com/important-linkedin-ads-features-you-may-have-missed-part-2/

#9 6 proven TikTok Ads targeting techniques
Jordan Bucknell shares and interesting recap of best practice for effective targeting in the Chinese ad platform
https://www.wordstream.com/blog/ws/2023/05/23/tiktok-ads-targeting

#10 How wbraid & gbraid parameters really work
You probably received a notification oabout them by Google. Here is what you need to know.
https://www.linkedin.com/feed/update/urn:li:activity:7066325800861450240/

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from April 28 to May 12, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Asset group level performance reports in PMax
Google finally released some new performance data at asset group level within Performance Max campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7059926279306829824/

#2 Free script to retrieve price benchmark in Merchant Center
Jack Gossinton created and shared a script which puts together historic performance data for up to 5 products with MC price benchmarks
https://www.linkedin.com/feed/update/urn:li:activity:7062794138764656640/

#3 Meta changes location targeting in FBAds
Meta updated the ads location targeting options leaving only “Living in or recently in this location” one
https://searchengineland.com/new-update-to-meta-ads-location-targeting-404124

#4 New audience controls in FBAds Advantage+ shopping campaigns
These new controls allow to set age range & location exclusions
https://www.linkedin.com/posts/bramvanderhallen_facebook-facebookads-ecommerce-activity-7062796656768929792-zRHk/

#5 Is broad match the new black? & Goog old GAds techniques are still good or only old?
Two different PPC Pro shared their interesting points of view (& case stories) on how our way of otimizing campaigns is changing
https://grouptwentyseven.com/hello-im-broad-match-and-ive-changed/
https://www.discosloth.com/changes-in-the-way-we-approach-profitable-google-ads-campaigns/

#6 Mini-guide to Meta Messaging Ads
Anna Sonnenberg shares a very nice recap of Facebook Messaging ads best practices to get quality leads
https://www.socialmediaexaminer.com/how-to-use-meta-messaging-ads-for-quality-leads-from-instagram-and-facebook/

#7 Digital ads benchmark Q1 & FBAds drill-down
Karoya commented Tinuiti’s ads benchmark report & Jon Loomer offers an explanation of Meta ads trends
https://www.karooya.com/blog/digital-ads-benchmark-report-by-tinuiti-q1-2023-key-highlights/
https://www.jonloomer.com/why-are-meta-ad-prices-dropping/

#8 Key concepts to keep in mind when doing YouTube Ads
Menachem Ani shares a recap of lessons learned from his YouTube advertising experience
https://searchengineland.com/youtube-ads-lessons-learn-413480

#9 Snapchat adds new ad placements
Spotlight Ads & promoted links have been announced at IAB Newfronts
https://www.socialmediatoday.com/news/Snap-Outlines-New-Ad-Opportunities-at-Newfronts-2023/649246/

#10 Pinterest will show Amazon Ads
Amazon is the firs third-party ads supplier for Pinterest, but probably will not be the only one 😉
https://newsroom.pinterest.com/en/post/pinterest-announces-partnership-with-amazon-to-bring-third-party-ad-demand-to-the-platform

EXTRA BONUS:
GAds will integrate new conversions from business profiles https://www.seroundtable.com/google-ads-in-business-profile-conversion-actions-chats-35354.html

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from April 14 to 28, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Not all Google Ads AI gold glitters
Kirk Williams exposes a real case in which a branded campaign with Max Conv bidding highly overspended manual CPC
https://www.linkedin.com/posts/ppckirk_ppc-googleads-adwords-activity-7057393313942810624-yi8F/

#2 Both Meta & TikTok will integrate shopping in their apps
Meta announces AI-powered shops ads and TikTok Shop launches an open beta
https://www.facebook.com/business/news/expanding-access-to-shops-ads
https://searchengineland.com/tiktok-shop-launches-in-beta-397551

#3 Conventional or unconventional? What pays more in PPC
Creatopy shares on Optmyzr the results of an interesting A/B test study in which they used more “teasing” vs. “regular” ads to promote a webinar obtaining a good success
https://www.optmyzr.com/blog/why-ad-creative-matters-in-2023/

#4 A script to complete RSA assets with ChatGPT
Fred Vallaeys released a GAds script to obtain Chat GPT auto filling of titles & descriptions in a Google Sheet
https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548

#5 Montana is the first US State to ban TikTok (starting from 2024)
Montana’s lawmakers vote to completely ban TikTok in the state starting from January 2024. Is this the beginning of the end for the Chinese social platform in Western countries?
https://edition.cnn.com/2023/04/14/tech/montana-house-tiktok-ban/index.html

#6 5 ways to scale Linkedin Ads effectiveness
Eric Jones (B2Linked) suggests some best practices to improve performance in LIAds
https://b2linked.com/blog/5-ways-you-can-make-your-linkedin-ads-more-efficient/

#7 Best (& Worst) practices in Snapchat Ads
Snapchat itself shares a small collection of DOs & DONTs for their advertising platform
https://forbusiness.snapchat.com/blog/dos-donts-advertising-on-snapchat

#8 How to easily & freely perform competitors’ ads analysis in GAds
Miles McNair shares a step-by-step guide to have a full review of competitors’ ads and a GAds fully active SERP testing tool simulating locations from all over the World
https://www.linkedin.com/feed/update/urn:li:activity:7053969004754784256/

#9 How to set enhanced conversions in GAds (& why you need them)
A very nice recap & step-by-step guide to Google Ads enhanced conversions by Alessandro Colarossi
https://www.wordstream.com/blog/ws/2023/04/17/how-to-set-up-google-ads-enhanced-conversions

#10 Microsoft introduces PLA extensions
Microsoft is releasing its own version of PMax campaigns (as far as I can understand from this announcement 🙂
https://about.ads.microsoft.com/en-us/blog/post/april-2023/discover-how-to-extend-your-high-performing-pla-campaigns

EXTRA BONUS:
We have a final date for UA free accounts total retirement (July 24) https://support.google.com/analytics/answer/13510998

The program on ADworld Experience 2023 is online https://www.adworldexperience.it/en/the-program-of-adworld-experience-2023-now-is-online/

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from March 31 to April 14, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 How to use micro-conversions to unlock your campains’ potential
Andrew Lolk explains in-details and shows numbers on why tracking conversions before the real ones is so important to auto-optimize campaigns
https://savvyrevenue.com/blog/micro-conversions-google-ads/

#2 Duplicated conversions in GA4 have little time
Charles Farina spotted a very interesting dedupe counting method option rolled out in some accounts
https://www.linkedin.com/feed/update/urn:li:activity:7052022718984056832/

#3 4 attribution models in GA4 will be retired on May
First-click, linear, time-decay and position-based are being retired starting from September in favour of data-driven model
https://support.google.com/analytics/answer/9164320?hl=en#040623

#4 Linkedin Video ads best practices for BtoB
VidMob a LI partner released some interesting insights retrieved from the analysis of more than 800M impressions in NORAM & EMEA
https://www.linkedin.com/business/marketing/blog/linkedin-ads/video-insights-to-boost-b2b-ad-performance-on-linkedin

#5 How to manage PMax negatives without asking a Google Rep
Miles McNair discovered that Google representatives can link PMax to negative keywords lists too
https://www.linkedin.com/feed/update/urn:li:activity:7049620337247834112/

#6 How to scale YouTube Ads campaigns
Anna Sonnenberg (SME) shares a very in-depth, step-bystep guide to YouTube ads optimization
https://www.socialmediaexaminer.com/from-planning-to-profit-creating-a-winning-youtube-ads-budget/

#7 a real case of LinkedinAds exposed
B2Linked shares data and insights from a really interesting LIAds case story
https://b2linked.com/blog/gong-analysis/

#8 Interesting TikTokAds examples to be inspired by
Tara Johnson (Tinuiti) shared 9 super-good TikTok Ad real cases
https://tinuiti.com/blog/paid-social/tiktok-examples-of-ads/

#9 How to use Impression Share to optimize your account
Anthony Tedesco shares a very interesting post diving in-depth into how IS can be used to gather performance insights
https://searchengineland.com/impression-share-ppc-performance-395509

#10 How to know when to scale GAds campaigns
Navah Hopkins shares some interesting key performance indicators to know when a campaign is ready to scale
https://www.wordstream.com/blog/ws/2023/04/04/how-to-scale-success-in-google-ads

EXTRA BONUS:
Setting up RSA for easier analysis https://www.paidsearch.org/setting-up-responsive-search-ads-for-easier-analysis/

How to compare UA & GA4 data with Linear Regression https://conversionsciences.com/compare-data-move-google-analytics-ga4/
Do not touch a winning team: https://www.jonloomer.com/do-not-touch-a-facebook-ad-thats-working/

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from March 3 to 17, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/

#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/

#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns

#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows

#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/

#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/

#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/

#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/

#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network

#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/

EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

Google has recently announced 2 great news for fans of conversions imported into GAds from GA4:

• the transition to an attribution model closer to the one used by GAds (from cross-channel non last click to full cross-channel), release expected in the coming weeks;

• the updating of the attribution windows in GAds (default = 30 days) based on those defined in GA4 (default = 90 days) starting from 1/4/23 (and no, it’s not an April fool 🙂 ).

Both innovations go in the direction of making conversion numbers between the two platforms more similar, increasing the accuracy of tracking (and the number of conversions attributed to GAds) when GA4 is used to import them into GAds.

So keep an eye on numbers in the next 2/3 months and don’t open a bottle if you see a generalized increase in conversions. At most we allow you a Spritz! 🙂

We took the opportunity to update the infographic on conversion tracking in Google Analytics 4 to optimize Google Ads campaigns published in August, where we also corrected some inaccuracies here and there.

I can confirm the down of conversion tracking via Google Analytics (even if GA4 is more accurate than UA, especially if you activate Google Signals): incorrect attribution to other channels, no viewthrought & enhanced conversions and longer latency times (even with UA we were almost in real time). Be careful to use Signals on sites with few visits, because you could irreversibly lose some detailed records in reports with number of sessions under privacy filters.

Here is the link to download infographic in PDF format. Enjoy 🙂

Updated to Version 3 (3/29/23)

The next important step remains the transition to server-side tracking, for which we still have some time, especially after the postponement of the end of cookies era in Chrome to the second half of 2024. But the tracking of Apple devices (and others) has become more imprecise and therefore, having to get your hands on it within a year anyway, it would be useful to think about it right away.

And you? How do you track conversions in your campaigns? Have you already checked differences between server-side, GA4+signals, GAds advanced conversions and UA?

The event to present the new Google Ads products for Europe, Middle East and Asia area has just ended and here I am to recap main innovations just released or planned for the coming months.

After a long introduction on how beautiful and effective Google’s artificial intelligence is (Performance Max campaigns in the lead), here are the most important announcements:

Data measurement

The latest innovations recently made available in GA4 are: “Item Scoped Custom Dimension” (custom dimensions that can be used to save data at single product or specific item level in GA4), Custom Channel Grouping and icons showing data quality and sampling level in summary report widgets. The team announced that by June 2023 Ga4 server-side will have Signals active (and therefore also all the functions related to audience segments) and, upon my specific request, they confirmed that by the second half of 2023 the equivalent of GAds enhanced conversions should be available in GA4.

Is currently in open beta (contact Google Rep for it) a tool for “Conversion Lift” of video campaigns, which shows the indirect impact of these campaigns on conversions tracked in other campaigns.

Next quarter we should als expect to see more data on Marketing Mix Modeling (additional data on reach and frequency), which will also be available in an external self-serve tool.

Performance Max

Google specialists have summarized the latest innovations launched:

• insights page (explanations on volume/performance changes),
• search term reports,
• performance planner (to predict what results can be expected based on budget changes),
• experiments (unfortunately always aimed at comparing smart shopping and PMax and not at optimizing PMax themselves),
• account-level brand term exclusions,
• extra value for new customer acquisition goal,
• specific recommendations / suggestions for this type of campaign,
• PMax for Travel Goals (hotel and tourism related vertical)

In the coming weeks, we can expect to have brand exclusion at campaign level, the possibility of using customer lists by conversion value, support for PMax campaigns in Search Ads 360 (the enterprise platform for large advertising investors) and the upgrade within SA360 will be launched soon in beta to convert legacy Smart Shopping and Local campaigns.

Ads on the Search Network

In addition to the advertiser Business Information and logo (also available in desktop SERPs from February), 2 new graphic ad formats are coming (automatically created from images uploaded to responsive ads) and there already is an open beta for automatic titles and descriptions in English text ads. Pre-populated titles and descriptions based on landing pages have been available for a few months now, as well as recommended keywords and budgets, calculated on expected search volumes.

A new metric (now in beta) will arrive in GAds reports: the “Interaction to Next Paint” will express the time necessary for the user to be able to interact with our landing page.

App campaigns

Have been recently released: Deep Link Promotion (and an internal URL validation function), opti-score, engagement increase campaigns and conversion modeling in iOS platform (thanks to Firebase).

Retail

A pilot for self-optimized profit margin campaigns will be launched in Q3 2023. There will also be some new metrics available in GAds related to store sales “Authomatic Dynamic Reporting”, average order sales and others (available when integrated with CRM data and in selected markets).

An “auto-feed crawl” will also be released to automatically populate product list simply via an automatic spider or by inserting a tracking pixel on the product pages and a new “Pickup later” feature will be available for campaigns with local inventory (beta open).

Travel

The carousel format of search results for accommodation and tickets for tourist attractions (with selected partners in some markets) is already visible for many destinations. The use of this type of SERP will be expanded throughout 2023.

Video

A completely redesigned tool for planning “Video for Action” campaigns will be released, providing predictive data on reach and expected conversions.

Google Marketing Platform 360

Google is planning to soon migrate from the old Search Ads 360 interface to the new (eligible accounts will see it soon), conversions from GA4 have already been added, and native GAds “Enhanced conversions” will be released globally soon. A number of new features integrated into the new interface are about to be released.

New extended brand lift measurement data (awareness about advertised brand) will be available in the display field, both in D&V360 and GAds, and some new metrics related to “Coviewing” and mail notifications on Connected TVs will be released too.

For DV360 will come the ability to manage a single centralized inventory with all placements in the different managed platforms (instead of having to manage them separately) and close complex publishing deals in seconds with “Instant Deals“, instead of waiting weeks for validation and approval.

Final takeaways

There is a lot of meat on the fire, even if it is quite evident that Google is betting a lot on the fact that Performance Max will replace most of the current types of campaigns and is therefore concentrating on their development and on GA4 (which is still far from offering the same level of operativity of Universal Analytics).

Slides and video recordings of the event will be available soon.

The top 10 international Pay Per Click Industry News from March 3 to 17, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 TikTok will enter the search ads market
The Chinese social giant is moving towards enriching its advertising platform with keyword based ads. But times are not ready yet and testing is in its early stages.
https://searchengineland.com/tiktok-enters-the-search-ad-market-challenging-google-and-microsoft-394121

#2 Scaling PMax campaigns with “ghost products”
Kirk Williams shares an interesting optimization technique to boost visibility of products neglected by the platform.
https://zatomarketing.com/blog/scaling-performance-max-campaigns-profitably-introducing-the-zato-ghostbusters-pmax-campaign

#3 Microsoft englarges broad match modified keywords to broad
Starting March 15 +modified +broad +keys will count as broad (they were like phrase)! Another move to push for revenues after forcedly opting in all advertisers to Audience Network (now the only way to block it is to set negative urls)
https://searchengineland.com/microsoft-ads-broad-match-modifier-keywords-now-serving-ad-broad-match-394340

#4 Some audience signals to test in Performance Max
Nils Rooijmans shares some interesting ideas to build public segments to push in PMax as audience signals
https://nilsrooijmans.com/performance-max-audience-signals-revisited/

#5 How to set up advanced Instagram funnel targeting
Anna Sonnenberg (SME) shares a very nice step-bystep guide to funnel targeting in Instagram Ads
https://www.socialmediaexaminer.com/how-to-set-up-advanced-instagram-ads-funnel-targeting/

#6 Facebook’s Advantage+ Shopping Campaigns Pros & Cons
Curt Maly on when and how ASC should be worth a test
https://searchengineland.com/facebooks-advantage-shopping-campaigns-worth-ecommerce-hype-394318

#7 Facebook’s Advantage+ Creative Standard mini-guide
Kelsey Goldstein (JumpFly) explains how to use at their best the new Ai features in Facebook Ads
https://www.jumpfly.com/blog/metas-advantage-creative-standard-enhancements-what-is-it-and-is-it-right-for-your-ads/

#8 How to keep up your keywords in GAds
Michelle Morgan shares her best practices in keyword set maintenance & upgrade
https://www.wordstream.com/blog/ws/2023/03/13/ppc-keyword-maintenance-tasks

#9 How Ai can help Conversion Rate Optimization
Karine Bengualid (Unbounce) gives some interesting examples of Ai applications to CRO
https://unbounce.com/marketing-ai/how-agency-is-using-ai-marketing-to-10x-their-conversion-rates

#10 Here they comes PMax for hotels
Google will release Performance Max for travel industry in the next coming few weeks
https://blog.google/products/ads-commerce/performance-max-travel-goals/

EXTRA BONUS:
Google Ads EMEA Product kick off on March 22 11:00CET https://google-ads.brandlive.com/productkickoff23/en/home

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from February 17 to March 3, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 14 custom columns for easier GAds management
Ashton Clarke (knocklepuck) shares some very interesting examples of calculated metrics you can set in Google Ads custom columns
https://www.knucklepuckmedia.com/blog/custom-columns-for-easier-google-ads-management/

#2 Microsoft pushes hard for their Audience Network
Nikki Kuhlman shares some tips to manage the latest updates from Redmond designed to “help” us to profit (for us or them?) from their Audience Network in search campaigns
https://www.jumpfly.com/blog/big-changes-to-the-audiences-in-microsoft-ads-with-multi-channel-management/

#3 When FBAds audience network placement are worth it
Jon Loomer shares some useful tips on audience network placement management in Facebook Ads
https://www.jonloomer.com/should-meta-advertisers-ever-use-the-audience-network-placement/

#4 New Performance Max features coming in
Ginny Marvin announced several updates during Search Advertising Week regarding asset group level reports, brand term exlusions, easier video creation & (limited) experiements
https://blog.google/products/ads-commerce/performance-max-new-features/

#5 Sitelinks best practices & real examples
Pauline Jakober posts on SEJ some interesting tips for one of the most effective ad assets (formerly extensions)
https://www.searchenginejournal.com/sitelinks-dos-donts/326919/#close

#6 Linkedin Ads adds more ad targeting criteria
Linkedin added 20+ new service interest attributes and 120+ new product interest attributes mostly focused on B2C campaigns
https://www.linkedin.com/business/marketing/blog/linkedin-ads/introducing-interest-targeting

#7 Is Phrase Match still worth it?
Ben Kirby & Matt Southern share some interesting considerations about what remains of the broader-than-ever phrase match matching in Gads (+ a new Google guide about matching types)
https://www.jumpfly.com/blog/is-phrase-match-still-worth-it/
https://www.searchenginejournal.com/google-ads-keyword-matching-process-detailed-in-new-guide/481197/

#8 A real case of “redundant keywords” removal
Frederick Vallaeys shares a real case story of performance stumbling down after different matches keywords automatic removal
https://www.optmyzr.com/blog/why-you-cannot-blindly-trust-google-ads-recommendations/

#9 What you always wanted to know and never dare to ask to… Facebook
A new reporting tool open to the public has been released by Meta
https://www.facebook.com/business/foresight/insights-to-go?filters[0]=europe-middle-east-africa&filters[1]=gen-z

#10 Automatically AI created assets
Dan Roberts (Search Engine Hubbub) comments the evolution of Google AI applied to ad creatives
https://searchenginehubbub.com/google/google-ads/automatically-created-assets/

EXTRA BONUS:
Click Potential in GMC https://feedarmy.com/kb/google-merchant-centers-latest-metric-addition-click-potential/
Registration Prices to increase 3/10/23 at 18:00CET https://www.linkedin.com/posts/adworld-experience_join-adworld-experience-europes-1-ppc-cases-only-activity-7037051464933855233-NA6n/

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone

PS: Please comment if you think I missed something important!

The top 10 international Pay Per Click Industry News from February 3 to 17, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 15 strategic prompts to use ChatGPT in PPC now
Amy Hebdon shares some interesting examples of how you can use AI (ChatGPT) in PPC campaigns
https://searchengineland.com/chatgpt-prompts-for-ppc-392443

#2 Meta provides some more insights into ad targeting
Now you can see more info on audiences targeted by your competitors using the new “Why am I seeing this ad” panel in Facebook
https://www.socialmediatoday.com/news/Meta-Launches-Updated-Ad-Targeting-Insight-Panels/642751/

#3 6 Google Ads conversion tracking errors to avoid
Michelle Morgan shares some interesting tips on conversion tracking mistakes useful to undersand several best practices
https://www.wordstream.com/blog/ws/2023/02/08/google-ads-conversion-tracking-mistakes

#4 Performance Max lead generation mini-guide
Menachem Ani shares some best practices to effectively use PMax for lead generation
https://searchengineland.com/why-performance-max-lead-generation-fails-make-it-work-393038

#5 9 recommendations for GAds in 2023
Andrew Lolk recaps some interesting suggestions to maximize performance in Google Ads (and not only) in 2023
https://savvyrevenue.com/blog/google-ads-2023/

#6 Google & Optimizely partnered
Now is clearer what plans Google has in mind to replace Optimize (to be sunset on September 30, 2023)
https://www.prnewswire.com/news-releases/optimizely-and-google-expand-strategic-partnership-to-collaborate-on-google-analytics-4-301745531.html

#7 Engaged users conversions in FacebookAds
Jon Loomer explains a couple of tricks to have FBAds working to push engaged users on our landing sites
https://www.jonloomer.com/create-a-meta-pixel-event-that-fires-after-scrolling-70-down-a-page/
https://www.jonloomer.com/create-a-meta-pixel-event-that-fires-after-viewing-a-page-for-60-seconds/

#8 How to effectively use negative keywords (account-wide or not)
After the introduction of account-wide negatives, here are some useful suggestions on where to find the right ones and how to use them
https://www.optmyzr.com/blog/google-ads-negative-keywords/

#9 Mini-guide to Google Local Inventory Ads
Shannon Mullery (Tinuiti) shares a list of suggestions to optimize shopping campaigns with local inventory ads
https://tinuiti.com/blog/shopping-feed/local-inventory-ads-guide/

#10 Microsoft updates for February 2023
Some new markets, automated bidding in Audience Network, data exclusion for automated bidding + other minor updates
https://about.ads.microsoft.com/en-us/blog/post/february-2023/market-expansion-and-other-product-updates-for-february

EXTRA BONUS:
New report on GAds vs GA4 conversions preview https://www.linkedin.com/feed/update/urn:li:activity:7031949281993375744/
Registrations to Adworld Experience 2023 are now open https://www.adworldexperience.it/en/join-adworld-experience/

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone

PS: Please comment if you think I missed something important!

Could we miss a Friday 17th? No way! On 2/17/23 at 10:00CET we will officially open the registrations for the next edition of ADworld Experience, which will be on 5 and 6 October 2023 in Bologna (always at the Zanhotel Europa, or via online live streaming).

As always, the early birds discount (reserved to the first 30 registrants) will be the lowest price to join 2023 edition, then registration prices will gradually increase as the available seats decrease. Last year this super discount sold out in a few hours, so I advise you to act immediately.

We are obviously still working on the program, but I can already confirm that (as usual) next October we will have in Bologna some of the World’s best specialists in Google Ads, Facebook Ads, Linkedin & Microsoft Advertising + other PPC platforms & CRO .

We will present the first detailed program by June 2023.

Like in 2022, the advanced seminars of the first day (10/5/23) will be divided into three parallel sessions on Google Ads, Facebook Ads and other platforms + CRO. The most important ones will be presented in English or simultaneously translated into it.

On the second day (10/6/23) there will be 24 PPC & CRO real success case stories, all presented in English or simultaneously translated into it.

Again in 2023, in addition to the advanced seminars in the afternoon of the first day we will hold Live Optimization Clinics on GAds and FBAds to analyze real participants’ accounts.

If you track conversions and have been spending at least €5,000 in Google Ads or Facebook Ads for 6 months before the event, you can have your account analyzed by the World’s top PPC specialists to get valuable feedback on how to optimize them + obtaining a 50% discount off the registration price! AN OPPORTUNITY NOT TO BE MISSED.

As usual, you can get an additional 10% discount by sharing your registration on at least two social profiles.

If you share your participation and are under 25 years old, or work for a startup, you can instead get a 20% discount.

See you at ADworld Experience 2023

See available membership options and discount codes

The top 10 international Pay Per Click Industry News from January 13 to February 3, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Account level negative keywords are (finally) available in GoogleAds
Without asking to a Google Rep + they will work also for Performance Max campaigns.
https://searchengineland.com/google-account-level-negative-keywords-are-here-392293

#2 Google Optimize will be retired on September 30, 2023
Very bad news for all PPC & CRO professionals. I would have payed for it, if I could.
https://support.google.com/optimize/answer/12979939

#3 7 frequent errors to avoid in GoogleAds Performance Max campaigns
Menachem Ani shares some interesting and frequent “worst practices” he have seen advertisers doing in Performance Max campaigns
https://searchengineland.com/retail-performance-max-campaign-mistakes-391772

#4 GoogleAds rolling out new Performance Max experiments
By now a really poor instrument designed to underline better performances over other campaigns. Let’s hope Google will turn it in something really useful to optimize PMax themselves.
https://twitter.com/tauqueeraziz/status/1616036698508623878

#5 How to structure your effective & scalable Facebook Ads campaigns
Andrea Vahl shares some interesting insights on FBAds structuring best practices.
https://www.andreavahl.com/facebook-advertising/how-to-structure-your-facebook-and-instagram-ad-campaigns.php

#6 Facebook Ads will have new Ai designed ads?
Meta has signed a new deal with Shutterstock for contents to be used in automated Ai driven tools
https://www.socialmediatoday.com/news/Meta-Signs-Content-Access-Deal-with-Shutterstock/640561/

#7 How to set the right budget for your Linkedin Ads
The short answer is: by testing with a test budget. But how much is it to do it properly?
https://b2linked.com/blog/how-much-should-i-budget-towards-linkedin-ads/

#8 6 tips for effective bid managemnt
Michelle Morgan shares some nice insights to move among all more or less automated bidding strategies currently available in GAds.
https://www.wordstream.com/blog/ws/2023/01/17/google-ads-bid-management

#9 Which attribution model is the best for your campaigns?
Martin Jones (Hallam) does an excellent review of all the use cases of the different models.
https://www.hallaminternet.com/which-attribution-model-should-you-use-in-adwords/

#10 Twitter launched a search based ad targeting option
Twitter Ads now can target specific search result pages (in beta)
https://searchengineland.com/twitter-has-launched-a-search-keyword-ads-beta-test-to-all-advertisers-392243

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone