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The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.

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Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.

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From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.

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Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.

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Fox News was the only network with across-the-board week-to-week gains.

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