Advertising Week

The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration.

By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a wave of memes and debate across social media – with users comparing the new icons to everything from Doc Martens branding to a…

By Dave Helmreich, CEO, TripleLift Every World Cup cycle sparks the same conversation: which brands secured official sponsorship and which were priced out. But that framing is increasingly outdated. With the 2026 FIFA World Cup expected to generate billions in global advertising spend and attract an estimated audience of more than five billion viewers across…

By Andy Squire, RVP EMEA, Brave Search advertising looks neat on the surface. The Google dashboards are familiar, the processes are mature, and the language gives everyone a sense of control. Yet a single-platform account can still be built around a narrow view of where commercial interest actually appears. Search teams deserve more credit than…

The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.