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The future of travel marketing isn’t about creating more content. It’s about creating something AI can’t reproduce without you.
There is a fundamental problem emerging in travel marketing, and it has very little to do with whether you’re using ChatGPT, Gemini, Claude, or whatever new AI product showed up while I was writing this sentence.
The pr...
The future of destination marketing isn’t simply about being discovered. It’s about becoming a destination that travelers, and the AI systems helping them, can trust.
Imagine planning the perfect family vacation.
You want hiking trails with spectacular views, restaurants worth traveling for, beautiful beaches, and enough activities to entertain ...
Earlier this week, I taught a graduate class on effective communication at the University of Michigan. I brought four stories I have used in keynotes and, after telling each one, broke down what made it work. Where did the audience become curious? Which detail carried the idea? What changed in the way they understood the subject?
The question underneath all of that was...
A destination competes for more than someone’s vacation days. It competes for their attention, their social plans and the money they’re willing to spend.
This week on Travel Singals, brands are borrowing from nightlife to earn a place in people’s calendars. Facebook and Instagram are testing feeds that put video first. And consumers are continuing to spend des...
By Sara Dyer, Advance Travel & Tourism
A recent honeymoon in Greece gave Marketing Manager Sara Dyer a firsthand look at a familiar tension in destination marketing: the push to discover somewhere different, even when the iconic experience is exactly what a traveler wants.
When I was planning my honeymoon in Greece, Santorini was on the iti...