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Message History

Most marketers experimenting with AI have learned the basics of prompting:

Ask a question.
Adjust the wording.
Try again until the output improves.

But a newer technique is quietly improving how tea...


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Travel inspiration has always been visual, yet the nature of those visuals is evolving quickly.

With Google’s introduction of


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In Blade Runner, based on Philip K. Dick’s Do Androids Dream of Electric Sheep?, the emotional tension hinges on a simple idea: what if artificial beings had memories like ours? What if they carried experience, longing, and narrative continuity?

We are tempted to project that same idea onto large language models.

We shouldn’t.

There’s a growing conversati...


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If you’ve been on the internet this week, you’ve probably seen one recurring theme: Staples.

More specifically, Staples’ response to an employee now known as the “Staples Baddie.”

For the last decade, brands, and plenty of DMOs, have treated “brand voice” like the engine of the machine.

Nail the tone.
Polish the copy.
Standardize the look. <...

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