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Travel marketing has been through this before.
When drones became broadly accessible, they changed destination marketing almost overnight. Aerial footage that once required a helicopter, production crew and sizable budget could suddenly be captured by almost anyone.
For a while, the results felt revolutionary.
Then everybody bought a drone.
Before ...
Travel Signals looks beyond the travel industry for shifts that could reshape how people discover, choose and experience places.
This week, the clearest signals are coming from fast food, wellness and social media. Across all three, consumers are reconsidering the role technology and optimization should play in their lives.
People still value convenience, person...
At a recent series of concerts, Fred again.. asked fans to cover their phone camera...
When travel marketers consider where to invest next, the conversation often begins with channels. Paid social or search? Streaming video or display? A new market or more frequency in an existing one?
That conversation begins too late.
At Advance Travel & Tourism, we believe your next marketing dollar should go to the point in the traveler journey where it ha...
Travel Signals often looks beyond the travel industry for shifts that could reshape how people discover, choose and experience places. This time, the clearest signals are coming from inside travel itself.
Across technology, traveler behavior and live events, the path from inspiration to arrival is becoming shorter and more intent-driven.
Here are three signals w...