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Site title: Google Ads Developer Blog

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Changes to Customer Match Support in the Google Ads API

Starting on April 1, 2026, the Google Ads API will no longer accept new adopters of Customer Match. As with our recent announcement for the use of


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Minimum Budget Requirement for Demand Gen Campaigns

Starting on April 1st, 2026, the Google Ads API will begin enforcing a minimum daily budget of 5 USD, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures that campaigns have adequate budget to navigate the initial "cold start" phase, during which our models learn and optimize for performance.

This change is being implemented as an ...


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Introducing Google Ads API Developer Assistant v2.0

This major update transforms the Assistant from a powerful code generation tool into a proactive troubleshooting and...


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Additional changes for supporting European Union Political Ads Regulation in Google Ads API and Google Ads scripts

What’s changing?

In 2025, Google rolled out changes to support the EU Political Ads Regulation in the ...


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Announcing v23.1 of the Google Ads API

Today, we’re announcing the v23.1 release of the Google Ads API. To use the new v23.1 features, you must upgrade your client libraries and client code. Al...


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