AdExchanger

DSPs only see a fraction of available ad supply, and SSPs have no idea which impressions actually drive results, says SWYM.ai CEO Ravi Patel. That's how buyers end up paying again and again for low-performing inventory. But it's time to break the cycle.

Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That's why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.

Nobody gets into media buying for the joy of reconciling reports or QA-ing a campaign. But trusting AI to do those things takes more than a promise to save time, says Kovva COO and Co-Founder Tanja Mimica.

The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.