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Title: AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
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Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
The post
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
The post Nestlé Mexico Had More Sca...
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared first on
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s latest operating system update, iOS 27, which launched in mid-September, has been, without warning, unconditionally blocking data and identity vendors. The original list included LiveRamp, Permutiv...
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
The post How Does Agentic Buying Work In CTV? ...