AdExchanger

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content.

The post AI Is Re...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to […]

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This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. […]

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Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate...

Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the latest news. Nothing Gold Cannes Stay The Cannes Film Festival and Cannes Lions International Festival of Creativity have always been cultural shapeshifters. In […]

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