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Title: AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
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If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no. On this episode of Inside the Stack, AdExchanger speaks with Mary Gabrielyan, Chief Strategy Officer at AI Digital, about what OpenAI’s move into advertising actually means for marketers. CPC bidding, pixel […]
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AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.
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The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below our expectations and below the standard we hold ourselves to,” CEO Jeff Green told investors. Although he also cautioned that […]
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“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […]
The post
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: What A Meme. appeared first on AdExchanger.