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Title: AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
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Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.
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Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.
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The First Taste Is Free Last week, Netflix’s executive team shot down rumors about launching a free, live TV-style channel, saying they have to be careful about what co-CEO Greg Peters called the “cannibalization of paid tiers.” Well, looks like other streaming services don’t share those same concerns. Business Insider reports that Paramount+ is planning […]
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Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.
The post Peacock Hits Profitabili...
DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […]
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