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This client is one where we are not the SEO, we are the fractional CMO. They have an SEO team, PPC and media team, email consultants, etc… Where we come in is helping guide strategy for the brand for expansions, opportunities to grow, and to increase the skill sets for the agencies and team members, and this includes breaking bad habits.
The SEO team was ...
I’ve been sitting on this post for over a year, it’s an opinion piece with action items mixed throughout. I’m posting now because of the client leads have been coming in over the last 7 or 8 years where they heard “affiliate is a low risk channel”, “there’s marketers and influencers out there ready to promote you”, or “You only pay when a sale ...
We reject most affiliate and influencer applications in the programs we manage that use AI to:
Create content within their website Respond to our emails Auto respond to communications Answer user questions on their websites Apply to programs Generate images that involve brandingThe main reason is that our clients expect us to manage their brand, what is said...
If you’re a publisher, affiliate, ecommerce shop, or lead gen company and you send a newsletter, LLMs like ChatGPT, Perplexity, or Claude may be able to help you optimize them. This includes informative ones, email blasts for deals and sales, product announcements, and hybrid mixes. Just make sure your accounts are secure, the data will not get leaked, an...