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TCPA and AI: How they’re raising the stakes for lead buyers
TL;DR AI is creating new opportunities for lead generation and customer engagement, but is also introducing new TCPA compliance challenges for companies that buy and contact leads at scale. The FCC has confirmed that AI-generated voices fall under the TCPA’s restrictions on artificial or prerecorded voices. Using AI i...

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Kurt Black discusses lead quality, smarter bidding, and optimizing insurance lead acquisition

Kurt Black is a lead generation and insurance technology executive who helps agencies simplify lead acquisition and improve performance across multiple vendors. He is the CEO & President of Charcoal, a lead management platform that enables insurance agents to order, distribute, track, and evaluate leads in one system. Previously, Kurt served as COO an...


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How to increase lead generation ROI
TL;DR Lead generation ROI measures campaign profit relative to total cost. For campaigns that use purchased leads, total costs can include vendor spend, validation, labor, technology, wasted sales capacity, and compliance exposure. Track performance from source through sale—not merely lead volume or CPL. Improve ROI by filtering bad leads, measuring downstream r...

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Bot fraud: What it is and how to prevent it
TL;DR Bots use automated programs to imitate human activity across websites, ads, forms, and other digital channels. Bots can waste marketing spend at multiple points in the funnel, from fraudulent impressions and clicks to fake lead submissions. Fraudulent leads create an additional legal risk. Bots can submit for...

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Contact.io 2026 recap

The ActiveProspect team recently wrapped up another energizing trip to Denver for Contact.io 2026, where leaders across performance marketing, pay-per-call, contact center operations, compliance, and technology...


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