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AI, Human Judgement and Why Leadership Must Stay Personal

There’s no doubt that AI is changing the way organisations operate.

In finance, the implications are significant. Automation is improving reporting processes. Forecasting tools are becoming more sophisticated. Decision support is becoming faster. Communication, workflow and an...


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Why CFOs Need to Take Brand More Seriously

There’s a tendency in business to divide the world into hard and soft disciplines.

Finance is usually placed in the hard category. It deals in numbers, controls, accountability and measurable outcomes. Branding and marketing are often placed in the soft category, associated with creative jud...


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by Wyn Hopkins

Vibe coding is the new macro recorder

I saw a lovely analogy from Eugene Meidinger on BlueSky the other day

“Vibe-maintaining an app is like cleaning with a dirty mop. No matter how hard you try, you seem to leave a lay...


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The Best CFOs don’t Avoid Risk. They Help Businesses Take Better Risks

There’s a common misconception about risk in business.

It is often framed as the thing responsible leaders are supposed to minimise, constrain or avoid. We sometimes speak as though good governance means saying no, slowing things down or preventing uncertainty from entering ...


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