AAE Speaks: Blog | AAE Speakers Bureau

Devon Montgomery Pasha, a chief experience officer, outlined seven evaluation criteria for choosing speakers in a recent Meetings Today article. Most event planners don’t use a systematic framework. They default to credentials, availability, or name recognition. Here’s what many don’t realize: speaker selection isn’t just logistics. It’s a strategic architecture decision that sh...

Why trust moved to the top of the agenda Global employee engagement sits at 20 percent, according to Gallup’s State of the Global Workplace report, tracking across 4,000 organizations. That’s a second consecutive year of decline, and it’s happening even as companies invest more in engagement platforms, wellness programs, and connectivity tools. That gap is […]

Most event marketing strategy skips the foundation. Email campaigns, social promotion, early-bird discounts—these are the visible tactics. But they’re only effective if you’ve made the right decision first. Here’s what we’ve learned from orchestrating 20,000+ events: your speaker choice shapes everything that comes after. When you select your speaker strategically, the entire ma...

Event retention is the industry’s blind spot. Planners invest millions in registration platforms and networking apps, yet research consistently shows that bringing back the same attendees is harder than acquiring new ones. Breakout sessions are designed perfectly. Venues are top-tier. Yet attendees vanish after the closing keynote. The reason isn’t logistics or technology. It’s ...