AAE Speaks: Blog | AAE Speakers Bureau

Most event planners get the speaker program strategy backward. They start by asking who’s available or famous, then build a budget around that person. That approach is backward, expensive, and usually disappointing. The real mistake isn’t choosing the wrong speaker. It’s making the choice at the wrong time. We’ve spent more than two decades watching [R...

Every spring, the TIME 100 list becomes a shorthand for who is shaping the broader conversation. For event planners, that matters because audience familiarity can reduce risk. When a speaker is already part of the public conversation, it is easier to frame the choice internally, market the session, and create immediate interest in the room. […]

Every March, tens of millions of people fill out a bracket they know will be wrong by Thursday afternoon. That’s not a failure of prediction. That’s the point. March Madness endures as a cultural institution precisely because it refuses to follow the script. No. 1 seeds fall. Mid-majors that nobody’s heard of reach the final […]