Skift Take: Google is stitching its AI search features into a single workflow. For some users, that means a smarter, more personalized experience, with AI that shapes responses based on real travel preferences without leaving search.

Skift Take: The U.S. has become the hardest place in the world to run a ULCC, and only highly focused models are surviving.

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Skift Take: Kirby's framework — AI for optimization, humans for judgment — is more specific than what most travel executives have articulated. It's worth paying attention to.

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Skift Take: F&B is a major revenue driver for hotels. But it is likely that the boom from banqueting is overshadowing how room guests are no longer willing to pay through their nose when options are just a click away.

Skift Take: The Union Budget’s impact depends largely on where you sit in the travel value chain. For inbound-focused businesses, there is little to celebrate amid muted promotion spends. For outbound players, however, tax relief offers a clear and immediate boost.