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Skift

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Skift Take: TikTok inked a deal to sell a significant portion of its U.S. operation to American investors. The sale may bring clarity, but not comfort, as travel brands wait to see the effect on the algorithms driving discovery.

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Skift Take: Disney's job postings tell us it wants to infuse AI throughout its travel operations. And its approach is definitely more pragmatic than visionary.

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Skift Take: Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret.

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Skift Take: Whitbread is a year into a five-year strategy. Corvex wants it to stop and reassess. That puts pressure on the Premier Inn owner to justify its long-term plan.

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Skift Take: Airlines are under pressure to decarbonize, but now they’re pointing fingers at AI for stealing the clean energy they need. The question is whether policymakers will listen.

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