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Skift Take: TikTok inked a deal to sell a significant portion of its U.S. operation to American investors. The sale may bring clarity, but not comfort, as travel brands wait to see the effect on the algorithms driving discovery.
Skift Take: Disney's job postings tell us it wants to infuse AI throughout its travel operations. And its approach is definitely more pragmatic than visionary.
Skift Take: Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret.
Skift Take: Whitbread is a year into a five-year strategy. Corvex wants it to stop and reassess. That puts pressure on the Premier Inn owner to justify its long-term plan.
Skift Take: Airlines are under pressure to decarbonize, but now they’re pointing fingers at AI for stealing the clean energy they need. The question is whether policymakers will listen.
