Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive...

Skift Take: Cordelia Cruises is counting on a rising middle class to fuel demand. Launching an IPO is a bold play, but in an untapped market, being early may be everything.

Skift Take: The targeted countries don’t account for a large number of visitors, but the U.S. has already been dealing with a decline in inbound travel.

Skift Take: Funding has been slow this year, but B2B travel tech startups are still leading the way these days.

Skift Take: The cause of the AI171 crash is yet to be known. For now, the focus is on gathering data and supporting both investigators and, more importantly, the families.