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Skift Take: Google’s new beta feature turns nearly any earbuds paired with Android phones into live AI translators. That makes language more accessible — and less of a friction point for travel.
Skift Take: The math is bad. Rising wages, taxes, insurance premiums, and other costs are outrunning revenue growth at many hotels.
Skift Take: The global appetite for authentic travel is increasingly central to demand, and the Department of Culture and Tourism – Abu Dhabi is meeting it with scale and intention. Its cultural strategy shows a destination treating curiosity as its most valuable currency.
href="https://skift.com/2025/12/12/why-culture-is-becoming-abu-dhabis-most-valuab...
Skift Take: Extreme vetting, along with more travel fees, could deter tourists ahead of major events like the World Cup.
Skift Take: Travel brands are racing to adopt AI, but real progress comes from rebuilding foundations rather than layering tech onto legacy systems. Airlines that take an AI-first approach can operate proactively, personalize at scale, and deliver smoother experiences.
