Skift Take: Can a 29-year-old brand with limited resources remake its advertising and products to effectively reach younger generations? Priceline's new CEO is making bets that it can.
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Skift Take: After years of thorny negotiations, United flight attendants ratified a new five-year contract that will give them significant raises and boarding pay. And even with high fuel costs, airlines don’t expect those record contracts to change.
Skift Take: The merchant model is the most important thing happening at Booking Holdings. It is also the thing that lets it avoid proving whether Connected Trip actually works.
Skift Take: In one corner stands India’s most influential political leader appealing for no foreign travel. In the other, a middle class obsessed with global holidays, luxury getaways, and Instagram-worthy weddings abroad. The industry is caught in the middle.
Skift Take: TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.