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I’m going to say the quiet part out loud: your website now has two audiences. If the AI layer can’t understand what you sell, who it’s for, what it costs, and what the next step is… you don’t just lose rankings. You lose distribution. If AI can’t parse your website, […]
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If your website feels slow, the easiest scapegoat is your web host. And sometimes you’re right—cheap, overloaded hosting can absolutely drag performance down. But most of the time? Your host is just the messenger. The real problem is your stack: the theme, plugins, page builder, scripts, fonts, images, tracking tags, […]
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SEO advice loves to sound technical. People argue about backlinks, topical authority, Core Web Vitals, schema, whether “helpful content” is dead or alive, etc, etc. All of that matters. But there’s a ranking lever I almost never see discussed plainly—even though I see it explain so many wins and losses: […]
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Search is shifting from pages of blue links to short, confident answers from AI. People ask ChatGPT, Google’s AI Overviews, Perplexity, Gemini, and Claude things like “What’s the best [service] near me?” or “Which [tool] is most reliable for [use case]?”—and those systems answer with a small set of brands. […]
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AI Overviews and chat assistants are quickly turning into full-blown discovery engines. Someone asks ChatGPT, Perplexity, or Google AI: “What’s the best [product] for [use case]?” and those systems answer with a short list of brands—and often just one recommended option. If your brand makes that list, you’re already halfway […]
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